Content Writer & Merchandising Specialist

Content Writer & Merchandising Specialist 

Location: Remote in Arizona or Texas

Hours/Week: Full Time/Non-Exempt

Rate: $55,000/year 

Job Summary: 

We are seeking a Content Writer & Merchandising Specialist with a passion for off-roading to create, optimize, and manage high-quality content. This role involves crafting compelling product descriptions, setting up new part listings, updating images, and ensuring SEO best practices. You will also optimize internal linking, support content strategy, and contribute to website navigation features. If you have a keen eye for detail, strong writing skills, and a love for off-road adventure, we want to hear from you!

Key Responsibilities:

• Product Content Management - Set up new part numbers, ensuring accurate and detailed product listings. - Proofread, restructure, and edit content to ensure accuracy, clarity, and consistency.
• Content Creation & Optimization - Craft unique, compelling product descriptions that highlight key features and benefits. - Write and edit engaging content for blogs, websites, and social media, focusing on off-road topics. - Optimize all content for search engines to increase visibility and reach.
• Image & Detail Updates - Add high-quality images and update product detail pages following SEO best practices. - Verify facts and ensure content accuracy and relevance in the off-road and adventure industry.
• SEO & Internal Linking - Strategically incorporate keywords and hyperlink blog content to relevant product categories.
• Content Calendar & Strategy Support - Develop and maintain a content calendar, ensuring timely publication and alignment with marketing goals.
• Category Optimization Strategy – Develop and execute strategic plans to enhance the performance and visibility of assigned product categories.
• Product Pairing & Cross-Selling – Identify and implement product relationships to increase add-to-cart value, including frequently bought together recommendations.
• Feature Expansion & Navigation – Improve site navigation and filtering features to enhance the customer shopping experience and streamline product discovery.
• Dynamic Marketing Contributions - Jump in on various marketing projects and initiatives as needed, bringing fresh ideas and creativity to enhance brand engagement. 

• Requires sitting or standing for extended periods
• Requires frequent computer use
• Requires regular communications with others via phone, email, and in-person conversations
• Requires repetitive motions and movement
• Requires strict attention and adherence to deadlines
• Requires infrequent work outdoors
• Requires packing and moving boxes, including stooping, bending, pushing, and lifting up to 30 lbs.

Required Skills & Experience:

• High school diploma or equivalent required.
• Bachelor’s degree in Marketing, Journalism, Communications, Consumer Behavior or a related field required.
• Proven work experience as a Content Editor, Web Editor, or similar role required.
• First-hand experience with content management systems preferred.
• Strong analytical and problem-solving skills. - Ability to work effectively in a fast-paced, dynamic environment.
• High degree of accuracy and attention to detail.
• Strong communication skills, both written and verbal. - Proficiency in MS Office Suite (Excel, Word, Outlook), instant messaging, and internet navigation.

We offer a full benefits package for eligible employees including:

• Medical, dental, and health insurance
• 401k with company match & immediate vesting
• PTO (Paid Time Off)
• Short term and Long-Term Disability
• Life Insurance and more!

Aftermarket Performance Group (APG) is a fast-growing leader in the automotive enthusiast industry. The company is divided into two divisions – Truck and Off-road and Automotive.  The Truck and Off-road division focus on the wholesale distribution and direct-to-consumer segments within diesel performance (Premier Performance Products, Truck Tech), Jeep and Off-road (Northridge4x4), Off-road Truck (Stage 3 Motorsports, TrailRecon, PRL Motorsports, Adams Driveshaft), Alligator Performance, and Manufacturing/Proprietary Brands (Grimm Off-road).  The Automotive division includes Wholesale (Launch Distribution), compact performance (RallySport Direct, SubiSpeed, FTSpeed) and Manufacturing/Proprietary Brands.

Candidates must pass a pre-employment background check, and a drug test where applicable, for safety related positions upon hire (please note, not all charges disqualify you from employment).

APG is an equal opportunity employer. This job description is subject to change without notice. This description is intended to explain the general nature and level of work being performed by people assigned to this position. It is not intended to be an entire list of all activities, tasks and skills required of people in this position.