Content Writer
LogicLadder
Full-time
On-site
Gurgaon, Gurgaon, India
As a Blogging Content Writer, you will be responsible for creating engaging, informative, and SEO-optimized blog content to support the company's content marketing strategy. You will work closely with the marketing team to understand the target audience, identify relevant topics, and produce high-quality blog posts that drive traffic, build brand awareness, and position the company as a thought leader in the industry.
Primary responsibilities include (but not limited to):
- Generate creative and engaging blog content on relevant topics aligned with target audience interests and company objectives.
- Conduct research to gather information and insights for blog topics, ensuring accuracy and credibility of content.
- Write clear, concise, and compelling blog posts that resonate with readers and drive engagement.
- Optimize blog posts for SEO, incorporating relevant keywords and metadata to improve search engine visibility.
- Collaborate with cross-functional teams, such as marketing and design, to ensure alignment of blog content with brand voice and messaging.
- Stay updated on industry trends, news, and best practices in blogging and content marketing to inform content strategy and execution.
- Monitor and analyze blog performance metrics, such as traffic, engagement, and conversion rates, and make data-driven recommendations for optimization.
- Maintain consistency in posting frequency and quality standards to build and retain a loyal blog audience.
Requirements
- Bachelor's degree in Journalism, English, Communications, or a related field
- Portfolio of published blog posts or other written work
- 2-3 years of experience in content writing, blogging, or digital marketing
- Proven track record of creating compelling, well-researched, and SEO-friendly blog content
- Experience in conducting keyword research and optimizing content for search engines
- Familiarity with content management systems (CMS) like WordPress, Drupal, or Joomla
- Experience working with subject matter experts and cross-functional teams.
- Excellent writing and editing skills with a strong command of the English language
- Ability to research and synthesize complex information into engaging and easy-to-read content
- Creativity and the ability to generate fresh ideas for blog topics and content formats
- Strong understanding of SEO best practices and content optimization techniques
- Proficiency in using content research and analysis tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Attention to detail and the ability to meet deadlines.
Good to have :
- Experience in a specific industry or niche (e.g., technology, healthcare, finance)
- Knowledge of content marketing strategies and best practices
- Familiarity with social media platforms and their role in content distribution
Benefits
- We cover Medical Insurance (family floater policy covering employee, spouse and up to 2 kids)
- Personal accidental insurance for you.
- Great company culture.
- Exposure to the fastest growing domain.
- We offer gratuity.