ROLE DEFINITION
Content Writer who can write and publish web pages, blogs, social media posts, email marketing and any other copy for client's digital assets that may be needed which aligns with their branding and other marketing efforts for the client.
RESPONSIBILITY DELIVERABLES
- BLOG AND ARTICLE CREATION
- CONTENT CREATION FOR WEBSITE, EMAIL AND OTHER MARKETING CONTENT (PRODUCT DESCRIPTIONS, VIDEOS, ADS)
- PROOFREADING
- MONITOR AND ANALYSE KPI
TASKS &ACTIVITIES
BLOG AND ARTICLE CREATION
- Study the brand
- With the SEO team, understand keywords and use keywords effectively in blogs and other content
- According to the concept brief, create engaging, creative and SEO-rich content
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.
- Communicate and cooperate with the team.
CONTENT CREATION FOR WEBSITE, EMAIL AND OTHER MARKETING CONTENT (PRODUCT DESCRIPTIONS, VIDEOS, ADS)
- Study the brand
- According to the concept brief, create engaging, creative and SEO-rich content
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.
- Communicate and cooperate with the team.
PROOFREADING
- Understand the requirements
- Modify/Rectify the content for Blogs and for other marketing content as per need.
MONITOR AND ANALYSE KPIS
- Study the performance of published content and improve according to the reach received.
- Modify/Rectify the content for the Blog, and for other marketing content as per need.
- Discuss with the team on suggestions for improvement.
MEASUREMENT METRICS
- No of successful blogs delivered
- Improvements made according to delivered blogs
- Client satisfaction
- On-time processes and delivery