Content Manager/Copywriter

Who We Are

Travelpro® has been the choice of savvy travelers for durable, functional, and stylish luggage for over three decades. We create gear engineered to help people smoothly navigate the realities of travel. This is travel gear that works and inspires.

Now we’re looking for a Content Manager / Copywriter to shape how we speak, sell, and stand out.

The Role

We’re searching for a word-first creative with a strategic brain; a thinker and a doer who can architect big ideas and deliver copy that converts. You’ll own the voice of the brand across site, retail, advertising, social, and content. From product positioning to digital storytelling, your job is to stop the scroll, drive the click, and inspire brand love.

This isn’t just a writing role, It’s a content leadership role. You’ll partner closely with a designer, marketers, and eComm teammates to build messaging that is smart and sharp. You’ll take briefs and turn them into campaigns. You’ll take product and turn it into purpose. And you’ll use AI as a collaborator, not a crutch, scaling smartly while maintaining humanity in every word.

What sets you apart isn’t just your way with words, it’s your curiosity. You’re the kind of person who digs into data, listens to how consumers talk, and hunts for insight that leads to sharper messaging and deeper connection. You bring consumer empathy to the writing table; and you write to solve, not just to sell.

What We’re Looking For

• 5–7 years of experience in copywriting, content strategy, or brand storytelling.
• A portfolio that shows versatility: strong headlines, clean UX copy, bold campaigns, and thoughtful editorial.
• Experience writing for retail, eComm, digital advertising, and organic content.
• Ability to translate complex features into clear, craveable benefits.
• Conceptual thinker who can lead campaign ideation and messaging strategy.
• Sharp instincts for brand tone and narrative structure.
• Intellectually curious: asks the right questions, reads between the lines, and seeks truth in data and dialogue.
• Comfort with AI writing tools: and a clear POV on when, where, and how to use them.
• Collaborative energy with a desire to build and iterate with cross-functional teams.
• Bonus: experience in travel, lifestyle, or consumer product categories.

What You'll Do

• Own and evolve the Travelpro voice across all touchpoints; from headlines to how-tos.
• Architect and write campaign concepts, brand storytelling, and product positioning.
• Craft copy for product detail pages, landing pages, banners, emails, social, retail, and more.
• Collaborate with designers to create cohesive, compelling stories across every asset.
• Partner with eCommerce, performance, and product teams to ensure messaging is both brand-right and conversion-focused.
• Drive our editorial calendar, pitching, writing, and refining blog and SEO content with real consumer value.
• Use AI tools to scale output, brainstorm faster, and explore creative angles, while maintaining originality and tone.
• Guide consistency in voice, tone, and messaging across a growing content ecosystem.
• Bring consumer empathy and insight into every project; turning what we know into what people feel.
• Stay attuned to culture, media, and language trends; always looking to make Travelpro feel timely and true.

Why This Role Matters (and Why Now)

Words shape perception. Stories create connection. And in a crowded category, how we speak is just as critical as what we sell. This is a role for a writer who wants to lead the voice of a brand with strong equity and serious potential; and who’s ready to bring ideas, empathy, and impact to everything they touch.

If you write with clarity, concept with confidence, and think like a strategist, we want to hear from you.

Ready to Move?

Send us your resume and a portfolio of your work. No cover letter needed—just show us your voice, your ideas, and what you’d bring to the journey.

What We Offer

Inspiring Company Culture – Help one another, never stop improving, lead by example, own your work, and have fun together.

Rest & Relaxation – Paid Time Off, company-paid holidays and some flexible work schedules

Comprehensive Health Benefits - Medical, Dental, Vision, Health Savings Accounts, and Wellness Programs

Preparing for your Future - 401K company match

Employee Resource Groups – Employee-led social committee to promote employee wellbeing and cross-functional collaboration along with community awareness, impact, and support of a culture where everyone belongs.

About Travelpro

At the heart of Travelpro® is a man who knew more about travel than most. As a commercial airline pilot, Bob Plath crisscrossed the globe a thousand times, always with suitcase in tow. He saw what happened to luggage over time and the toll in took on the traveler hauling it. Bob thought there had to be a better way. Dedication is at the heart of our success. At Travelpro®, we believe that a company is only as good as its people, and when associates are treated as the greatest asset, the worth of the company is magnified. We demonstrate this by fostering individual achievement, recognizing contributions, and rewarding excellence. With customers as our focus and people as our priority, even the sky is no limit.

Travelpro is drug-free workplace, and an equal opportunity employer committed to diversifying its workforce.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.