Position: Amazon Advertising Specialist/Marketplace Strategist
Company: Lucky 21
Company Vision:
At Lucky 21, we are revolutionizing online retail through data-driven strategies and innovative technology. Our mission is to empower brands to achieve sustainable growth and profitability on Amazon and Walmart.com. Join us in shaping the future of e-commerce and be part of a team that values excellence, innovation, and collaboration.
Role Overview:
As an Amazon Advertising Specialist/Marketplace Strategist, you will play a pivotal role in driving our clients' success on Amazon. You will be responsible for crafting and executing advertising strategies that maximize ROI and enhance brand visibility.
Primary Objectives:
- Develop and implement effective PPC campaigns on Amazon and Walmart to achieve targeted sales growth and profitability.
- Collaborate with buyers to align advertising objectives with overall business goals.
Regular Work Activities:
- Oversee a multi-million-dollar annual advertising budget across multiple storefronts and marketplaces.
- Engage with buyers to secure their support for campaign objectives.
- Direct advertising strategy, manage PPC campaigns, and execute Sponsored Products and Sponsored Brands campaigns.
- Analyze data and metrics to measure campaign impact and adjust strategies for optimal results.
Additional Activities and Mandatory Meetings:
- Regularly communicate and report to top management on campaign performance and insights.
- Participate in weekly team meetings to discuss progress, challenges, and opportunities.
- Stay updated on platform innovations and lead the adoption of new advertising technologies and practices.
Key Skills:
- Proficient in Helium10 and familiarity with Feedvisor software.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent leadership and team management abilities, with experience in managing remote teams.
- Deep understanding of online advertising on Amazon and Walmart, including campaign creation and optimization.
Interactions:
- Work closely with buyers to understand their advertising needs and objectives.
- Collaborate with top management to align advertising strategies with overall business goals.
What Success Looks Like:
- Achieving and exceeding targeted sales growth and profitability through effective advertising campaigns.
- Demonstrating expertise in campaign management and optimization.
- Continuously improving and adapting strategies to stay ahead of industry trends and platform changes.
Metrics for Evaluation:
- Sales growth and ROI from advertising campaigns.
- Team productivity and adherence to deadlines.
- Successful implementation and optimization of advertising strategies.
Benefits:
Inclusive Hiring:
Lucky 21 is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.