Amazon Ad Specialist/Performance marketing (Amazon Ads, D2C)

Roles & Responsibilities

Key Responsibilities

• Keyword Research & Search Term Optimization

• Conduct extensive keyword research for new and existing products using

• Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, and other keyword research tools

• Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords

• Continuously discover new keyword opportunities through Search Term Reports and customer search behavior

• Monitor keyword rankings and identify opportunities to improve organic visibility

• Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance

• Regularly add negative keywords to eliminate wasted ad spend Perform ASIN and competitor targeting research to uncover new growth

• opportunities

• Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages

• Maintain a structured keyword master sheet for every product and continuously expand the keyword universe

• Stay updated with Amazon search trends, seasonal keywords, and competitor activity

Campaign Setup & Execution

• Execute, set up, launch, and manage advertising campaigns on Amazon India

• Create and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Video campaigns

• Build campaign structures using Auto, Manual, Keyword, Product Targeting, and Category Targeting

• Configure campaign budgets, bidding strategies, placements, and targeting

• Ensure campaigns follow internal naming conventions and account structure

• Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

• Monitor campaign performance daily and take timely optimization actions

• Optimize bids, budgets, keywords, ASIN targeting, and placements

• Pause underperforming campaigns and scale winning campaigns

• Identify search term opportunities and add negative keywords

• Improve campaign efficiency while maintaining profitability

• Execute A/B tests across keywords, bidding strategies, targeting, and campaign structures

• Continuously improve ACOS, TACOS, ROAS, and overall account efficiency

Analytics & Reporting

• Pull and analyze campaign performance data from the Amazon Advertising Console

• Track key metrics including ROAS, ACOS, TACOS, CPC, CTR, CVR,

• Impressions, Clicks, Orders, Sales, and Spend

• Analyze Search Term Reports to identify winning keywords and wasted spend

• Identify optimization opportunities based on campaign performance

• Prepare daily, weekly, and monthly performance reports with actionable insights

• Highlight performance trends and recommend next steps

Budget Management & Scaling

• Manage daily, weekly, and monthly advertising budgets efficiently

• Allocate budgets based on campaign performance

• Scale winning campaigns while maintaining target ACOS and TACOS

• Monitor budget pacing and ensure effective utilization of advertising spend

Listing Optimization Support

• Coordinate with the catalog team to improve listing performance

• Recommend improvements to product titles, bullet points, backend keywords, A+ Content, product images, and Brand Store

• Monitor Buy Box ownership and listing health

• Identify opportunities to improve organic rankings alongside paid advertising

Account Management

• Monitor overall account health and campaign delivery

• Troubleshoot campaign issues and policy violations

• Maintain a clean and organized Amazon Advertising account structure

• Stay updated with Amazon Advertising features, algorithm updates, and best practices