AI & Search Discoverability Manager (SEO/AEO)

At Movement, our core values of growth, connection, and integrity are at the heart of everything we do. We're not just a climbing gym - we're a community that's dedicated to transforming lives through climbing, yoga, and fitness and sharing that vision with as many people as we can. As the country’s largest network of climbing gyms, we're building an extraordinary team that's committed to growing our business, our value to our members, our future customers, and our industry.

By expanding our community, we can create rewarding career paths for our team members, continually improve the customer experience, build a sustainable business for the long term, and give back to the communities we are all a part of. We’re looking for passionate, resilient, and business-minded enthusiasts who share our values and want to join us in not only leading the climbing industry but defining it!

About the role  

We're looking for a hands-on AI & Search Discoverability Manager to join our Growth Marketing team and grow non-paid discovery across traditional search, local search, and emerging AI answer surfaces. This role is for someone who is genuinely excited about the shift from search results to AI-generated answers. You understand that customers are increasingly asking questions, comparing options, and making decisions through tools like ChatGPT, Perplexity, and Google AI Overviews, and you want to be the person who figures out how Movement wins in those environments. SEO expertise is the foundation, but AI discoverability is where this role goes. 

What you'll do 

 AI Discoverability (Primary) 

• Lead Movement's strategy for earning visibility in AI-generated answers, summaries, and recommendations across ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and emerging surfaces 

• Develop and test approaches to how we structure content, FAQs, and brand information so AI systems accurately and favorably represent Movement 

• Monitor how customers are discovering us through AI-assisted journeys and turn those behavioral shifts into actionable strategy 

• Build a repeatable framework for tracking Movement's "AI share of voice" and use it to prioritize content and technical investments 

• Stay close to how AI answer models work, what they cite, why they cite it, and how to influence that, and bring those insights to the team regularly 

 SEO & Local Search (Foundation) 

• Own the SEO roadmap across technical health, content, and local search to sustain and grow organic visibility 

• Lead technical SEO: crawlability, indexation, structured data, site architecture, Core Web Vitals 

• Strengthen local presence through Google Business Profiles and location pages across all gym locations 

• Identify content gaps and create or improve pages covering memberships, classes, youth programs, camps, and getting-started pathways 

• Build reporting that connects all discoverability work traditional and AI to business outcomes like trial signups, memberships, and class bookings 

What you bring 

• 3–5+ years in SEO, organic growth, content strategy, or digital marketing 

• A genuine, demonstrated interest in AI search behavior not just awareness of it, but curiosity about how it works and how to influence it 

• Strong technical SEO foundation with experience working alongside developers and web teams 

• Experience with local SEO and Google Business Profile management 

• Strong writing and editing skills, you can create content that serves both humans and AI systems well 

• A test-and-learn mindset: you form hypotheses, run experiments, and report honestly on what worked 

Preferred tools  

Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, Looker Studio, Google Business Profile Manager, and familiarity with how AI tools like ChatGPT and Perplexity surface and cite content 

How success will be measured 

Success in this role will be measured by growth in non-brand organic visibility and traffic, improved local search presence, stronger organic conversion to trials, classes, passes, and memberships, increased visibility and representation across AI-answer surfaces, and continued improvement in technical SEO, content quality, and discoverability across evolving search behaviors. 

Additional details 

• This is a full-time, remote role; must be based in a US state where Movement operates a gym 

• Salary range is $80,000–$95,000 per year, based on experience and market 

• Benefits include free membership, in-gym discounts, guest visits, 401(k) eligibility, paid time off, and health benefits 

Movement is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.