About IW Group
IW Group is the leading multicultural advertising and marketing agency with offices in Los Angeles, San Francisco, and New York. Named Ad Age’s 2025 Multicultural Agency of the Year and recognized by PRWeek for Best in Multicultural Marketing, IW Group produces culture-shaping campaigns for global and national brands.
IW Group drives impactful work by blending storytelling, cultural insight, and innovation to achieve measurable results. We represent multiple brands and deliver distinctive multicultural and cross-generational campaigns.
The Role
We’re at a moment where creativity is being reshaped in real time. At IW Group, we don’t see AI as a shortcut, we see it as a new creative partner. One that helps us move faster, go further, and tell more meaningful, culturally grounded stories.
This role is about helping define what that future looks like. You won’t just be writing lines. You’ll be part of building an AI-native creative approach, where ideas come to life across social, experiences, and content ecosystems in ways that feel fresh, human, and culturally relevant.
If you’re someone who feels like writing alone isn’t enough anymore, this is for you.
What You’ll Do
● Help develop culturally-driven creative concepts across social, activations, experiences, and online video
● Collaborate closely with creatives, strategists, and producers to shape ideas from concept through execution
● Use various gen AI tools to prompt, prototype, visualize, and evolve ideas quickly
● Contribute to scripts, social content, and campaign thinking—not just execute, but actively shape the work
● Bring a strong POV on culture, humor, and storytelling that connects with real people
What You’ll Bring
A storyteller at your core—whether through writing, comedy, scripts, or content
A visual thinker—you don’t just write ideas, you see them
A distinct voice and perspective—you have something to say, and you say it in your own way
Someone plugged into culture, with an instinct for what resonates (and what doesn’t)
Comfortable working across formats—from TikTok to live experiences to branded content
A quick thinker and organized doer capable of juggling multiple assignments
Education and Experience
Bachelor’s or vocational degree from a fully accredited college or university.
Skills and Abilities
One to three years at an agency
Excellent communication and writing skills
Have written copy for national marketing/ad campaigns
Working knowledge of various AI tools for copywriting and content creation
Expertise in presentation building
Benefits & Perks
Salary: $20.00-$30.00/hr, commensurate with experience
Hybrid work model (three in-office days per week)
20 PTO days annually
20 paid holidays (including Thanksgiving & Christmas week)
Birthday off
Year-round Flex Fridays (half-day Fridays)
Competitive health, dental, and vision coverage
Employer-sponsored Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability (LTD) coverage
401(k) with company match
Cell phone reimbursement
Parking and commuter benefits
Employee referral program
Collaborative, growth-oriented team environment
Company Culture
Connectors: IW Group is a company founded with community at our core. We believe in building meaningful communities and encourage teams to connect with causes and missions that fuel their passions.
Foodies: You will often find our teams sharing a meal. We love to explore new cultures and experiences through food and lived experiences.
Explorers: Curiosity fuels our work. Whether it’s testing new technologies, visiting art galleries, or discovering local coffee shops, we encourage teams to follow their creative interests.
The Hybrid Work Model
Work Model: IW Group supports a hybrid work schedule. Teams are required to work in-office at least three days per week, Tuesday through Thursday.
Work Environment: This role is based primarily in the IW Group office and may also involve working at client sites or other designated locations.
Work Hours: Project timelines may occasionally require extended hours, including evenings or weekends.
Travel and Events: This role may involve working outside the office for client events and may include occasional travel beyond the local area, including national locations.
Physical Requirements
Engage in a variety of activities, from sitting and using your hands to talking, hearing, standing, walking, and occasionally stooping or kneeling.
Vision abilities required include close vision.
Equal Employment Opportunity
IW Group is committed to providing a safe, inclusive, and respectful work environment. IW Group provides equal employment opportunities for all employees and applicants without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law.
NOTE: This job description is not intended to be a comprehensive list of all duties or responsibilities. Roles and responsibilities may change at any time, with or without notice. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the role.