Website and SEO Specialist

Publish content and image updates and make edits in our CMS, Wordpress, to support the evolution and maintenance of Highspot.com.

● Stage new and updated landing pages in Highspot.com and review functionality and design with the team prior to publishing.

● Optimize new and existing content by implementing keywords throughout, h1/h2 headers, title tags, meta-descriptions, URL slugs, internal linking, and image optimization (file names & alt tags).

● Manage and coordinate the localization process with the Content team to ensure the alignment of our site across our four core languages, EN-US, EN-GB, DE and FR.

● Maintain eff ective information architecture and best practices for SEO and tagging.

● Assist in technical and non-technical SEO tasks, maximizing our website for organic exposure.

● Manage keyword rank across blog content, including recommending and implementing changes to content, metadata, internal linking, and other factors to improve the position for target keywords.

● Track, analyze, and monitor blog performance, reporting on traff ic growth, engagement, conversions to leads, and MQLS.

● Support the Sr. Web Marketing Manager in managing blog keyword ranking and achieving strategic KPIs.

● Leverage Google Analytics to monitor web performance. Monitor for trends, fluctuations, and functionality issues, and provide actionable recommendations.

● Formulate and execute comprehensive A/B tests using VWO.

● Perform ongoing competitor analysis and audience research to identify content gaps and opportunities to inform our content planning and creation.