Urban Outfitters Junior Copywriter

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.  

We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them. 

We are always excited to bring new talent into the room, especially if you share our values: 

Progressive — we move with the mood 
Creative — we champion limitless minds 
Inclusive — we open our platforms to all communities 
Responsible — we work to reduce our impact on the environment 
Compassionate — we care for each other beyond the 9 to 5 

Sound like you, why not join us? 

Working alongside the Senior Brand Copywriter, the Junior Brand Copywriter is a vital part of the Creative Marketing team. Leading our commercial and editorial copy output across all channels, they will craft engaging storytelling and customer-facing copy across women’s, men’s and home that delivers against our business goals. They will be responsible for executing the tone of voice guidelines to create original and imaginative content ideas that celebrate individuality and self-expression.

The ideal candidate should be a highly-motivated creative writer who feels at-home in a fast-paced business and understands the Gen Z cultural landscape.

• Responsible for executing and protecting the Urban Outfitters brand identity by adhering to our Tone Of Voice guidelines as set by the Senior Brand Copywriter 
• Write customer facing copy for Urban Outfitters EU channels including, but not limited to: website, emails, retail, push notifications & social (paid + organic), ensuring deadlines are met

• Own on-site editorial content including weekly blog posts that deliver brand and SEO KPIs
• Deliver against reactive copy requests and ensure timely communication with wider departments including graphics, operations, social, digital and retail teams
• Owner of community management for all Urban Outfitters EU channels 
• Regularly seek opportunities to improve UO’s copy by staying on top of Gen Z and Gen Alpha cultural shifts and trends, and share competitor content & campaigns
• Support Senior Brand Copywriter with campaign insights, research and creative concepting for marketing campaigns and content series

• Excellent writing skills with acute attention to detail

• A strong awareness of the UO customer and desire to immerse yourself in their world
• A commercial understanding of how to apply creative thinking to business problems
• A confident communicator and ability to liaise with a variety of teams at our head office in London

• Excellent time management - independently organise your own workload in a fast-paced environment 
• High level of creativity and motivation
• The ability to adapt quickly and creatively to industry trends

• Understanding of UO’s brand values and positioning in the market

#UrbanEU #LI-GC1

• Work-life balance: 
• • Flexible start and finish times 
  • Bring your dog to work  
• Wellbeing: 
  • Employees Assistance program to support with mental, physical and financial health 
  • Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships 
  • Private Medical Insurance 
• Employee Discount: 
  • Up to 40% off at all URBN Brands!
• Community: 
  • One paid day to either volunteer or fundraise for a charity of your choice 
• Travel: 
  •  Cycle to work scheme, season ticket loan 
• Continued Development: 
  • We offer structured support within the business alongside continued learning and development  

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.