Strategic SEO/Storytelling Writer

Objective

To support client’s conference growth strategy by transforming SEO keyword research into high-quality, idea-first content that attracts qualified, high-intent audiences. The writer will create compelling, community-driven articles that integrate insights from speakers, attendees, and contributors through interviews and collaborative storytelling.

Profile Overview

Client is seeking a seasoned SEO content writer who can balance strategic search optimization with premium, thought-leadership storytelling. This role requires working from a Compose.ly-provided keyword research report and translating it into content that aligns with the client's brand: intellectually rich, community-led, and non-transactional.

The ideal candidate understands how to:

• Write for a luxury, high-intellect audience
• Maintain an idea-first narrative (not sales-driven)
• Collaborate with multiple contributors and co-authors
• Conduct and synthesize expert interviews into cohesive content

Scope

• Ongoing monthly engagement (starting after initial SEO research phase)
• 2 articles per month (20 hours total)
• Articles will incorporate interviews with speakers, attendees, or community members
• Writer will collaborate directly with client stakeholders to refine topics and direction

Responsibilities

• Translate SEO keyword research and content strategy into compelling article topics
• Develop outlines and structure aligned with SEO goals and editorial voice
• Conduct interviews with community members (e.g., speakers, attendees, experts)
• Synthesize multiple contributor inputs into a single, cohesive narrative
• Ensure content reflects client’s community-first and idea-first positioning
• Integrate keywords naturally while maintaining a premium tone
• Collaborate on content workflows that may include co-authorship or contributed sections
• Maintain consistency across articles while adapting to different subject matter experts
• Ensure all content aligns with client’s brand standards and avoids overly promotional language

Skills and Qualifications

• Proven experience in SEO content writing and strategy execution
• Strong background in interview-based or thought leadership writing
• Ability to write for high-level, intellectually sophisticated audiences
• Experience working with content briefs, keyword reports, and search intent
• Exceptional storytelling and editorial judgment
• Ability to manage multiple contributors and perspectives in one piece
• Familiarity with luxury brands, media platforms, or mission-driven organizations
• Strong research and interviewing skills
• Ability to adapt tone to be inspirational, insightful, and non-salesy