JOB ROLE:
Execute and manage all PPC campaigns, SEM, and SMM strategies to optimize performance and achieve marketing objectives.
RESPONSIBILITIES:
· Develop, implement, and manage PPC campaigns across Google Ads and Meta Ads.
· Conduct keyword research and selection for pay-per-click campaigns.
· Analyze and optimize campaign performance to achieve KPIs and ROI targets.
· Monitor and report on campaign performance metrics using Google Analytics.
· Manage and optimize SEM and SMM campaigns to increase brand visibility and drive qualified traffic.
· Collaborate with the marketing team to align PPC strategies with overall marketing goals.
· Stay updated with the latest PPC trends, techniques, and best practices.
ATTRIBUTES:
· Strong analytical skills and attention to detail.
· Excellent communication and interpersonal skills.
· Ability to manage multiple campaigns and projects simultaneously.
· Proactive and results-oriented mindset.
QUALIFICATION & EXPERIENCE:
· Bachelor's degree in Marketing, Business, or a related field.
· Minimum of 2 years of PPC experience.
· Proficiency in using Google Ads, Meta Ads, and Google Analytics.
· Proven track record of managing successful PPC campaigns.
· Certification in Google Ads is a plus.