Sr. PPC Analyst (Remote)

As a Sr. PPC Analyst at LegalMatch, you will manage paid media campaigns to generate high-quality leads and optimize ad performance across platforms. Your role directly contributes to the company’s growth by ensuring cost-effective lead acquisition strategies. 

Responsibilities: 

• Plan, create, and manage PPC campaigns across multiple digital platforms 
• Optimize campaigns daily by adjusting bids, targeting, and ad copy 
• Monitor campaign performance to ensure lead volume and cost-efficiency goals 
• Generate actionable insights through data analysis and performance reporting 
• Present findings and recommendations to internal stakeholders 
• Analyze market trends to inform campaign strategies 
• Collaborate with cross-functional teams to improve landing page performance 
• Maintain high quality score standards and ad relevance 
• Maintain control of campaign budgets and expenditures 
• Continuously improve PPC processes and results 

• 1–2 years of experience as a Sr. PPC Analyst or equivalent 
• Strong analytical skills and a data-driven mindset 
• Proficiency in Microsoft Excel and experience in reporting and analysis 
• Highly proactive, meticulous, and results-oriented  
• Experience with LinkedIn Ads and Facebook Business Manager 
• Excellent written English, especially in ad copywriting 
• Familiarity with A/B testing, bidding strategies, and lead generation funnels 

Traits that make you a great fit: 

• Be proactive and focused on results 
• Solve complex problems, even under pressure 
• Have a “can-do” attitude to resolve issues efficiently 
• Pursue continuous improvement in processes and systems 
• Work well with teams and communicate effectively