Sr Copywriter
TargetPay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Target Creative is the in-house creative agency dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.
As a Senior Digital Copywriter, you will be a part of this Target Creative team and help drive and lead the digital presence of one of the world's strongest brands. You’ll create effective and innovative digital content for Target.com, email marketing and other digital-specific channels. You will write in the Target brand voice, balanced with a clear, concise, easy-to-navigate messaging approach across editorial and promotional copy. You will be looked to as an expert within digital-specific writing best practices and will lead in the transcreation of campaigns to digital-specific executions along with adapting and applying the work across categories. You’ll be asked to merge consumer insights/data with creative best practices, as well as quickly adapt to shifting priorities and build strong relationships across the enterprise with business partners. You will also partner with leadership to bring a writing perspective to digital initiatives.
In this position, you’ll ultimately champion the company’s purpose, values and direction, while supporting Target Creative’s strategies, goals and objectives. You must be comfortable working in white space and with ambiguity and within a weekly publishing timeline, juggling a variety of needs with quick changes and have the ability to take on a wide range of projects and balance a large capacity of work across all media types. You’ll be challenged to stay up-to-date on emerging trends and innovations in digital marketing/ecommerce. You’ll be asked to seek creative solutions to overcome obstacles, ensure the accuracy of your copy and master the processes and tools required for daily work. You will also be asked to step in and lead and guide work when needed and provide feedback, coaching and guidance when appropriate to enhance others’ skill development, including mentorships.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About You:
4-year college degree and/or equivalent work experience
5-6+ years digital/ecommerce copywriting experience, and/or a mastery of digital writing
Portfolio of creative work showcasing exceptional digital writing
Deep knowledge of ecommerce and digital marketing best practices
Proven ability to apply a consistent brand voice to brand work across multiple categories and digital channels
User-experience-first messaging approach and ability to apply a strategic lens to writing
Skilled in managing and executing complex projects at many different stages
Comfortable working within white space and with ambiguity
Desire and ability to work within a weekly publishing timeline
Strong communication, interpersonal and presentation skills
Ability to provide feedback and guidance while leading work
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_DAmericans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.