Social Media Manager/ Content Creator

Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 560 properties across more than 58 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.

Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.

Minor Hotels is seeking a creative, trend-savvy Social Media Manager/ Content Creator to lead the always-on social presence for priority properties across Australasia.

This role blends strategic platform management with hands-on content creation, capturing and producing high-performing, social-first content across TikTok, Instagram and Facebook. Working closely with the Director of Brand Marketing and wider Marketing team, you will ensure content remains visually elevated, platform-native and culturally relevant while driving engagement and audience growth across our hotel brands.

This is an exciting opportunity for a social media professional who thrives behind both the camera and the analytics dashboard, someone who understands trends, storytelling and how content inspires travel.

What You Will Do

Social Channel Management

• Manage daily publishing across Instagram, TikTok and Facebook channels.
• Maintain a consistent brand voice and visual identity across all platforms.
• Ensure channels remain active, engaging and culturally relevant.
• Plan and execute always-on social calendars aligned with marketing priorities.

Content Creation

• Capture and produce short-form video and photography across priority hotels.
• Create Reels, TikToks and social-first storytelling content designed for performance.
• Edit video content using tools such as CapCut, Adobe Creative Suite or equivalent platforms.
• Travel across priority hotels to capture on-property content and experiences.

Platform Growth

• Identify emerging social trends, formats and platform opportunities.
• Optimise content performance using engagement and audience insights.
• Drive follower growth, reach and meaningful audience engagement.
• Test new content formats and continuously refine social strategy.

Collaboration

• Partner with hotel teams to identify compelling content opportunities.
• Work closely with the Director of Brand Marketing to ensure creative and visual consistency.
• Collaborate with the Influencer & Brand Partnerships Manager to amplify creator and influencer content

• Proven experience managing brand social media accounts, ideally within travel, lifestyle or hospitality.
• Strong content creation skills, including filming, editing and storytelling for short-form platforms.
• Deep understanding of TikTok, Instagram and evolving social media trends.
• Experience analysing performance metrics and optimising content accordingly.
• Ability to balance creativity with brand standards and commercial objectives.
• A proactive, collaborative approach and willingness to travel for content capture.

At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:

• Career Growth: Learning and development programs to boost your career.
• Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
• Global Perks: International accommodation discounts across our hotel brands.
• Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
• Experiences: Discounted entertainment and activities.
• Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
• Wellness Boost: EAP and tailored wellness support

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.