Social Media Executive / Copywriter

A fast-growing B2B SaaS company in the cloud communications and contact-centre software sector seeking a creative marketer to own brand voice and audience engagement across social channels. The role sits at the intersection of content, performance and customer experience—focused on driving awareness, demand and community growth.

Role: Social Media Executive (Copywriter) — On-site, India.

Role & Responsibilities

• Write high-converting, platform-specific social copy and captions for LinkedIn, Instagram, X, Facebook and YouTube that align with brand voice and campaign goals.
• Plan and maintain a content calendar: ideate themes, map content types, and schedule posts to support product launches and demand-generation initiatives.
• Craft short-form video scripts and storyboards for Reels/Shorts; collaborate with designers and video editors to produce on-brand creative.
• Manage day-to-day community activities: respond to comments, moderate conversations, and escalate product/lead signals to sales or support.
• Collaborate with growth and paid-media teams to write ad copy, A/B test creatives, and optimize messaging for CTR and conversion.
• Track social performance metrics, generate weekly reports, and iterate on content and timing to improve reach, engagement, and lead quality.

Skills & Qualifications

Qualifications: Proven portfolio of social media campaigns and writing samples; comfortable working on-site in an Indian office; ability to translate technical product features into clear customer benefit messaging.

Must-Have

• Copywriting
• Content Strategy
• Social Media Management
• Community Management
• Canva
• Adobe Photoshop
• Short-form Video Scripts
• Google Analytics

Preferred

• SEO
• Adobe Premiere Pro
• Hootsuite
• Facebook Ads Manager

Benefits & Culture Highlights

• Vibrant on-site office culture with cross-functional collaboration and fast career growth opportunities.
• Formal mentorship, creative autonomy on content, and regular upskilling budgets for tools and courses.
• Performance-linked incentives, health benefits, and a communicative product-marketing environment.