[Services]: Lead- Content Writer
Software Engineering Firm
On-site
Noida, India
About the Company
Vinove Software & Services is a global digital transformation and technology solutions company helping startups, SMBs, and enterprises build scalable digital products. With a strong presence across India, the US, and the Middle East, Vinove specializes in product engineering, cloud, AI, digital marketing, and enterprise solutions. We believe in innovation, ownership, and creating long-term value for our clients and people.
Key Responsibilities
Content Strategy
• Own quarterly content roadmap aligned to customer segments
• Define ICP-specific messaging frameworks and positioning
• Map content to buyer journey stages and conversion goals
• Set content performance metrics and success criteria
Content Creation & Management
• Create and oversee high-impact content: use cases, calculators, case studies, guides, videos
• Build reusable content frameworks and templates
• Manage content library, taxonomy, and governance
• Ensure problem-first, ICP-aligned approach across all assets
Brand Voice & Quality Control
• Define and maintain brand voice guidelines and messaging standards
• Approve all content pre-publication for quality, accuracy, and ICP fit
• Build segment-specific pain points, value propositions, and positioning statements
• Train team on brand voice and content standards
Team Leadership
• Hire, train, and manage content writers and creators
• Provide feedback, coaching, and performance management
• Create workflows, briefs, and approval processes
• Build a high-performing content culture
Requirements
Must Have
• 10+ years of B2B SaaS content experience (6+ years leading teams)
• Proven ability to create ICP-aligned, conversion-focused content
• Strong strategic thinking with hands-on execution skills
• Portfolio demonstrating multi-segment content expertise
• Experience with interactive content: calculators, tools, assessments, videos, blogs, landing pages, websites
• Ability to define content strategy and production without AI tools
Core Skills
• Exceptional writing for technical B2B audiences
• Content strategy and performance analytics
• Team building and management
• Brand voice and messaging development
• Project management across multiple content streams
Benefits & Perks
• Competitive compensation aligned with leadership roles
• Performance-based incentives
• Health insurance and wellness benefits
• Learning & development programs
• Clear career growth and leadership opportunities
• Collaborative and innovation-driven work environment