About the Role

Key Responsibilities

SEO Strategy & Leadership

• Develop and execute comprehensive SEO strategies for India, USA, and UK markets with the same domain.
• Create quarterly and annual SEO growth roadmaps aligned with business goals.
• Drive organic traffic, lead generation, and revenue growth through SEO initiatives.
• Conduct market research, competitor analysis, and opportunity assessments.
• Lead SEO strategy discussions with clients and internal stakeholders.

International SEO

• Manage SEO campaigns for Single Websites via targeting India, USA, and UK audiences .
• Develop country-specific keyword and content strategies.
• Implement and manage hreflang, geo-targeting, and international SEO best practices.
• Optimize websites for local and international search visibility.

Technical SEO

• Conduct in-depth technical SEO audits and implement recommendations.
• Improve crawling, indexing, Core Web Vitals, page speed, and website architecture.
• Work closely with development teams to resolve technical SEO issues.
• Implement structured data and schema markup strategies.

Content & AI SEO

• Build SEO-driven content strategies and topic clusters.
• Optimize service pages, blogs, landing pages, and location pages.
• Develop strategies for AI Search Optimization (AEO/GEO).
• Improve visibility across Google AI Overviews, ChatGPT, Gemini, and Perplexity.
• Identify content gaps and growth opportunities using SEO tools and AI-driven insights.

Team Management

• Lead and mentor SEO Specialists, Content Teams, and Link Building Teams.
• Establish SEO SOPs, quality standards, and performance benchmarks.
• Review team deliverables and ensure execution excellence.
• Conduct regular training sessions and knowledge-sharing initiatives.

Reporting & Analytics

• Monitor keyword rankings, organic traffic, conversions, leads, and revenue.
• Create executive-level SEO reports and dashboards.
• Present growth opportunities, challenges, and recommendations to leadership.
• Track ROI and forecast SEO performance using data-driven methodologies.

Required Skills

• Advanced Technical SEO
• International SEO
• Enterprise SEO
• Local SEO
• AI SEO (AEO/GEO)
• Content Strategy & Content Optimization
• SEO Forecasting & Growth Planning
• Competitor Analysis
• Link Building Strategy
• Conversion-Focused SEO

Tools Expertise

• Google Analytics 4 (GA4)
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog
• Microsoft Clarity
• Looker Studio
• Google Tag Manager
• Rank Tracking Platforms

Mandatory Requirements

• 5-6 years of hands-on SEO experience.
• Proven success in ranking websites in India, USA, and UK markets.
• Experience managing SEO campaigns for highly competitive industries.
• Strong understanding of Technical SEO and International SEO.
• Experience managing and mentoring SEO teams.
• Ability to create and execute enterprise-level SEO strategies.
• Strong analytical and problem-solving skills.

Preferred Qualifications

• Agency experience is highly preferred.
• Experience handling websites with 100,000+ monthly organic traffic.
• Experience in SaaS, Healthcare, Finance, Education, E-commerce, or Enterprise SEO.
• Strong understanding of AI-powered search and emerging search technologies.
• Experience working directly with clients and business stakeholders.

Interview Requirements

• SEO case studies from India, USA, and UK markets.
• Examples of websites they have ranked.
• Traffic growth and lead generation results achieved.
• Technical SEO audit samples.
• SEO strategy presentations or growth roadmaps.
• Team management experience details.