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SEO + Marketing Strategist

TRU
5 days ago
On-site
Mohali, India
Position:- SEO + Marketing Strategist
Department:- Marketing
Job Type :- Full Time

About Us:
TRU is a Global Leading Organization dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions.
At TRU, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.

Our global team comprises of industry experts hailing from Canada and APAC realms including India and Indonesia having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact.

PositionOverview:-
Tru Inc is seeking a SEO + Marketing Strategist. We have one (1) Permanent position available for an immediate start.
This role owns the search, content, and discovery engine behind Maxeltracker — our AI-native, privacy-first productivity and coaching platform for SMB operators. The brief is specific: take Maxeltracker from invisible in AI Overviews and under-indexed on review sites to a named option in the productivity analytics category within twelve months.
You will own SEO strategy and execution, AI search optimization, review-generation, content, and paid-channel budgets. This is a hands-on strategy role, not an oversight role.

Key Responsibilities:-
  • Own the Maxeltracker SEO program end-to-end — keyword strategy, on-page optimization, technical SEO, and internal linking — targeting employee productivity, workforce analytics, and monitoring-software search intent.
  • Ship and maintain the AI-search optimization layer: llms.txt, Schema.org Product and Comparison markup, passage-level citable content, and on-page structure that earns citations in AI Overviews, ChatGPT search, and Perplexity.
  • Consolidate existing comparison content into a single /compare hub and lead the full content calendar across blog, landing pages, vertical pages (BPO, EdTech, agencies), and case studies.
  • Run a compliant review-generation program across G2, Capterra, GetApp, and Software Advice — targeting 100+ reviews in ninety days through direct customer outreach.
  • Define and track full-funnel growth metrics — organic traffic, freemium signups, trial-to-paid conversion, MQL-to-SQL rates — and report weekly to the Founder with decisions, not dashboards.
  • Partner with the product team on messaging for the homepage, pricing page, and vertical landing pages. Write the copy yourself where the copy needs to move fast.
  • Manage paid search and paid social budgets against CAC, LTV, and payback targets. Kill what is not working inside thirty days.
  • Own the competitive intelligence feed — track ActivTrak, Hubstaff, Insightful, Time Doctor, and Teramind positioning and pricing shifts, and feed findings into the quarterly strategy review.

Required:-
  • 2–5 years of combined SEO and digital marketing experience for B2B SaaS or product-led growth companies.
  • Proven technical SEO record — schema implementation, Core Web Vitals fixes, crawl-budget optimization, and site architecture work that moved rankings.
  • Working fluency in Google Search Console, GA4, Ahrefs or Semrush, and at least one CMS (WordPress or Webflow).
  • Demonstrated experience with AI search optimization — llms.txt, passage-level content design, and structured data for AI citation.
  • Strong long- and short-form copywriting — landing pages, meta titles and descriptions, comparison pages, and email.
  • Comfort setting up and operating attribution across paid and organic channels. You know what a dirty UTM looks like.

Preferred Experience:-
  • B2B SaaS experience in HR tech, productivity, or workforce analytics categories.
  • Hands-on experience building and running review-generation programs on G2, Capterra, or similar platforms — including incentive-compliance working knowledge.
  • Fluency using AI tools (ChatGPT, Claude, Perplexity) inside daily content, research, and SEO workflows.
  • Exposure to product-led growth funnels — freemium-to-paid conversion, activation metrics, and self-serve onboarding instrumentation.