SEO Executive

What's Ditto?

Ditto’s mission is to help people make well-informed insurance decisions - from expert advisory and policy purchases to dedicated claim support. We pioneered the industry-first “No-spam” policy, and over the past five years, we’ve assisted over 700,000 users with personalized advice on health and term insurance. We carry a 4.9 rating with 32,000+ reviews on Google.

Ditto is part of the Finshots family (500K+ subscribers) and is backed by Zerodha, India’s largest stockbroker. We won LinkedIn’s Top Startup award in both 2022 and 2023 

What's the role of Off-Page SEO & ORM at Ditto?

The Off-Page SEO & ORM function at Ditto is responsible for everything that builds Ditto's authority, credibility and reputation outside our own website. Backlinks, PR, brand mentions/citations, and how Ditto shows up in conversations across discussion threads, review sites and the wider web. This team works closely with On-Page SEO, Content, Tech and Product to make sure the pages that matter most rank higher, get talked about more, and are represented accurately and positively wherever people are discussing insurance or Ditto itself.

What will you be working on as an SEO Executive?

You will own Ditto's off-page footprint end-to-end. Growing high quality backlinks and PR coverage, and managing how Ditto is perceived and discussed across the web through Online Reputation Management (ORM). You will work closely with the On-Page SEO team, external agencies, and Ditto's network of journalists/editors. This role directly impacts how many of Ditto's important pages rank and how positively (and accurately) Ditto is represented wherever people are researching insurance. Day to day, this will include:

• Identify and evaluate relevant websites and publications based on authority, topical relevance and brand fit, to build high-quality, earned visibility and PR opportunities.
• Build and nurture long-term relationships with external organisations, sourcing partnership opportunities and keeping an up-to-date database of contacts.
• Proactively share timely data, expert commentary and story ideas to position Ditto as a go-to source for insurance insights.
• Plan, review, draft and coordinate articles for external opportunities, working closely with internal content teams and external stakeholders to ensure quality, relevance and alignment with Ditto’s voice.
• Identify and execute initiatives that grow Ditto’s organic authority, brand mentions, citations and earned media coverage.
• Maintain the team’s internal trackers and pipelines, and track and report the impact of initiatives, including authority growth, brand mentions, citations, and sentiment trends, to management.
• Monitor Ditto’s presence and sentiment across online discussion forums and review communities, and identify opportunities for course correction.
• Collaborate cross-functionally to improve organic visibility while maintaining Ditto’s clear, honest and helpful brand voice.

What are we looking for?

• 0-2 years of hands-on experience in Off-Page SEO, link-building or digital PR, ideally with some exposure to ORM/brand reputation work. Freshers are also welcome.
• Strong outreach, relationship-building and negotiation skills to work with agencies, publishers and journalists. Excellent written communication for outreach pitches, articles and ORM responses on Reddit/Quora.

Perks

Comprehensive Health Insurance

Compensation as per industry standards

Our Interview Process:

We would like to help you minimise your time and effort. There are 4 rounds & we will be working towards completing all the rounds within a maximum of 2 weeks time.

The schedule is as follows:

1. First Interaction (HR Round)
2. Task or Assignment
3. Second Interaction (Technical Round)
4. Final Interaction

This is an in-office role. Our address is : Fortuna 1, 680, 8th Main Rd, near Delmia Cirlce, 14th Cross, 3rd Phase, J. P. Nagar, Bengaluru, Karnataka 560076.

Please Note: Beware of recruitment scams. Ditto does not charge any fees for the hiring process. We’ve seen fraudulent hiring messages impersonating Ditto. Please read this notice for details and how to verify/report.