SEO Copywriter / Coordinator

Some of what you will do:

Support SEO copywriting & strategy implementation, focusing on planning, execution, reporting, and content creation for Staples and Staples Professional. Collaborate with the Senior SEO Manager, SEO team, and key stakeholders to boost organic search outcomes and achieve growth targets. 

Specifically, You will be Involved with:

Copywriting (65%)

• Work with SEO team members to identify copy requirements and enhancements
• Leverage tools to develop a keyword/topic-based approach to copywriting
• Build an understanding of keyword search volume and difficulty
• Work with other SEO team members to refine internal link building
• Understand how other e-commercial sites leverage product copy for SEO
• Develop a process for creating product FAQs
• Adhere to rigid copy deadlines

Coordination (35%)

• Plan and execute SEO deliverables to support campaign and evergreen growth objectives
• Work with stakeholders within Site Experience and cross-functionally to support goals
• Project manage and track content optimization deliverables in JIRA
• Extract insights from Google Analytics, Search Console, Screaming Frog, Ahrefs, SEM Rush and other SEO tools
• Manage publishing processes in Contentful and Akeneo (Content Management Systems)
• Provide accurate and timely status updates
• Collaborate with the SEO team and site operations to achieve specific goals within deadlines, including planning, deliverable management, and SEO-centric copywriting.
• Work on long-term growth strategies with the SEO team, stakeholders, and technical teams to increase site traffic and functionality.
• Employ data analysis from SEO tools for decision-making, track industry trends, and perform competitive analysis to identify growth opportunities.

Desired Attributes:

• Ambitious, adaptable, eager to learn, result-driven, and detail-oriented.
• Strong planning and project management capabilities are essential.

Some of what you need:

• University degree or college diploma.
• Excellent attention to detail.
• Strong organizing skills. 
• An analytics mindset.
• Written proficiency in French is an asset.
• 1-2 years of experience as a copywriter. 

Some of what you will get:

• Associate discount
• Health and Dental benefits
• RRSP/DPSP
• Performance bonuses
• Learning & Development programs
• And more…

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