Senior Manager, Performance Marketing

About StudioNorth 

StudioNorth fuses human imagination with intelligent systems to deliver accelerated impact where it matters most. We help leading B2B brands like CDW, Lenovo, and LinkedIn connect strategy to action—through creativity that performs and data that speaks. 

Position Overview 

As Senior Manager of Performance Marketing, you’ll own media execution and performance insight across a diverse portfolio of B2B clients. You’ll be responsible for developing this department, assessing current state and scoping new offerings.  You’ll represent the department as related offerings are pitched to clients.   Your team includes a media buyer and a reporting analyst and will be tasked with improving their ability to translate marketing data and results into clear stories and measurable growth. We are in the process of upskilling these resources to support marketing operations responsibilities (anchoring on HubSpot solutions), and this candidate will continue to develop the team members. You’ll also be responsible for managing project workloads for martech development partners. 

 What You’ll Do 

• Lead cross-channel performance strategy (from demand generation to lead nurture). 
• Work cross functionally with social team to ensure alignment and integrated measurements 
• Develop, optimize, and scale paid programs that meet ROI and lead-quality targets. 
• Oversee campaign measurement frameworks-guiding dashboard design, reporting cadence, and actionable insights. 
• Partner with strategy, creative, and client teams to translate data into decisions. 
• Build out marketing operations capabilities that enable clients to deploy trackable and measurable programs.
• Coach and grow a high-performing team grounded in curiosity, rigor, and accountability. 
• Primary Goal: To help clients drive measurable ROI through data-driven marketing strategies aimed at client customer engagement, leads, and pipeline growth and ultimately conversions. 

 What You’ll Bring:

•  6–8 years in digital or performance marketing (B2B preferred). 
• Hands-on experience in campaign setup, optimization, and reporting across major platforms (HubSpot preferred).
• Strategically analytical and focused on campaign optimization to insure each dollar spent results in measurable business outcomes. 
• Proven ability to synthesize data into insight and influence stakeholders. 
• Strong communication and presentation skills  
• Experience managing or mentoring small teams. 
• Comfort with tools such as OpenAI, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, DV360, and Looker/Tableau. 
• Familiarity with martech and CRM tool (e.g. Marketo, Hubspot, Salesforce, Microsoft Dynamics) integration to deliver a consolidated view from visit to lead closure  

Why StudioNorth?  

We’re a bold, fast-growing B2B marketing agency that blends strategy, creativity, and technology to help clients succeed in healthcare, tech, and manufacturing. We value curiosity, collaboration, and results—and we’re committed to building a team that thrives on making an impact together. Join a culture that believes: 

• Creativity is a business advantage 
• AI is only powerful when it’s purposeful
• Partnership is a verb

How We’ll Support You—Professionally and Personally:  Your Well-Being, Our Priority

• Medical, Dental, and Vision: StudioNorth covers 80% of medical premiums (Blue Cross Blue Shield) and offers dental and vision plans through Principal
• Life & Disability Insurance: Employer-paid life/AD&D, short-term, and long-term disability coverage — because life happens
• Mental Health Support: Confidential, 24/7 access to our Employee Assistance Program (EAP)
• Paid Parental Leave: Generous leave for maternity, paternity, and adoption
• Pet Insurance: Because fur babies are family too
• 401(k) with Company Match: Invest in your future with our competitive 401(k) plan and company match

Stay ahead of the curve 

• Learning budgets 
• Tuition reimbursement 
• AI certifications 

Take Time to Recharge

• Company-wide recharge week at the end of the year
• Generous PTO and paid holidays that grow with you
• Summer Hour Fridays for that early weekend feeling
• Volunteer days to give back to causes you love

Culture that Connects 

• Collaborate with amazing teammates, partner with inspiring clients, and create work you’re proud of
• Modern workspaces with ergonomic setups, fresh coffee on drip, catered lunches and a fully stocked snack kitchen to fuel big ideas
• Club 78, our employee-led culture crew, keeps the energy high with themed parties, team trivia, charity drives, and spontaneous snack attacks