Identify target audiences, create customer personas, and determine the most effective channels and tactics to reach and engage them.
Plan, implement, and monitor digital marketing campaigns across multiple channels such as search engine marketing (SEM), search engine optimization (SEO), social media marketing.
Ensure campaigns are optimised for maximum performance and return on investment (ROI).
Analyse website performance, user experience, and conversion rates.
Identify areas for improvement and develop strategies to optimize website traffic, engagement, and conversions.
Collaborate with web developers and designers to implement necessary changes.
Manage and grow the organization's presence on social media platforms.
Develop and execute social media strategies, create engaging content, monitor social media trends, respond to comments and messages, and analyse social media performance metrics.
Monitor and analyse key digital marketing metrics, such as website traffic, conversion rates, click-through rates, social media engagement, and campaign performance.
Keep up-to-date with the latest digital marketing trends, tools, and best practices.
Requirements
Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
Proven work experience in digital marketing, with a focus on strategy development, campaign management, and team leadership.
In-depth knowledge of various digital marketing channels, including SEO, SEM, social media, content marketing, email marketing, and analytics.
Proficient in using digital marketing tools and platforms, such as Google Analytics, Google AdWords, social media management tools, and marketing automation software.
Strong analytical skills and the ability to interpret data to drive insights and make data-driven decisions.
Excellent communication and presentation skills, with the ability to articulate ideas effectively and strategies to internal stakeholders and external partners.
Up-to-date knowledge of digital marketing trends, industry standards, and best practices.