Senior Copywriter

We’re on the lookout for a Senior Copywriter who can translate internet culture into ideas that seamlessly integrate our brands into the zeitgeist. You’ll need to be adaptable, talking-the-talk with Gen-Z one day, and switching to footy banter and pub yarns the next. As a Senior Copywriter, you’ll shape the voice of some of Australia’s most loved brands — from Vodka Cruiser to Victoria Bitter, Carlton Draught and beyond.

If you’re currently a Midweight Copywriter that’s fine as long as you’re ready for a step up in expectations and responsibility. Plus, have over 5 years industry experience in agencies, in-house or freelance.   

Your Impact

Working within 1House, Asahi’s internal creative agency, you’ll collaborate with Art Directors, content creators and production teams to bring ideas to life — across Meta, TikTok and wherever the audience is. From concepting and pitching to execution and delivery, you’ll be part of the creative engine that keeps our brands relevant and engaging.

Social media campaigns are the bread and butter of this role. You’ll need to be borderline TikTok obsessed to keep up with such an everchanging platform. Plus, you’ll have a track record of punchy brand manifestos and idea write-ups linking to strong insights.

You’ll thrive in a fast-paced, high-energy environment — running shoots, nailing presentations and staying ahead of cultural trends. Your words will stop the scroll, drive engagement and build brand love across every platform.

Key Responsibilities

• Write with flair, strategy and impact — from casual banter to bold brand voices.
• Create ideas that live and breathe across social platforms and beyond.
• Partner with Art Directors to brainstorm, concept and pitch ideas that stand out.
• Lead shoots — scripting, storyboarding, briefing talent and shaping narratives.
• Build creative presentations that tell stories and sell ideas.
• Mentor and inspire junior writers and content creators.
• Stay on the pulse of what’s happening in culture and online communities.
• Bring energy, ideas and a proactive spirit to every project.

About You

• 5+ years of agency, in-house, or freelance experience. FMCG is a bonus but not essential.
• A natural storyteller who can connect with different audiences, from everyday Aussies to niche communities.
• Energetic, dynamic and ready to make an impact — your ideas inspire action.
• In tune with cultural trends and digital conversations.
• A confident communicator — your words resonate and your ideas stick.
• Strong time management and delivery mindset — you love getting things done.
• Passionate about ideas, not just words — you think big, play big and deliver.

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate.  Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.

We are a Circle Back Initiative employer and commit to responding to all applicants.