The Role
We’re looking for a Senior Copywriter to shape and elevate the voice of Hunger Inc. across all our brands—The Bombay Canteen, O Pedro, Veronica’s, Bombay Sweet Shop, and Papa’s. You’ll lead copywriting for brand campaigns, digital storytelling, product launches, and in-store experiences, with a key focus on the rapidly growing Bombay Sweet Shop.
We’re Hunger Inc., the team behind some of India’s most loved and awarded restaurants. We believe that storytelling is as important as the food we serve, and you’ll be at the heart of it—bringing together culture, creativity, and copy in everything we put out into the world.
Who You Are
You’re a strategic thinker with a storyteller’s instinct. You know how to write content that’s creative, consistent, and on-brand—whether it’s a fun Instagram caption, a print catalogue, or the name of a new mithai. You can lead campaigns from concept to execution and enjoy mentoring junior writers or collaborating with design and marketing teams.
You have 4–6 years of experience as a copywriter, preferably in F&B, lifestyle, or digital-first brands. You’re someone who brings fresh ideas to the table, writes with clarity and purpose, and knows how to manage multiple projects at once.
Your Team
You’ll work closely with our Brand, Marketing, Growth, and Design teams to drive the content across campaigns, menus, websites, and in-store communication. You’ll also collaborate with our chefs and creative leads to make sure every piece of content reflects the soul of the brand.
Reporting To
You’ll report to ‘Gautmi S’ – Hunger Inc.
Your Responsibilities
Lead copywriting for seasonal and brand campaigns across platforms
Write and edit content for websites, social media, packaging, catalogues, emailers, blogs, and print collateral
Develop storytelling concepts for new product and menu launches
Create and maintain a strong, consistent tone of voice for each brand
Collaborate with design and marketing teams to bring ideas to life
Guide junior writers (if any) and help raise the creative bar
Skills Needed
4–6 years of experience in copywriting or content creation
Strong conceptual thinking and brand storytelling abilities
Excellent writing and editing skills across digital and print formats
Ability to adapt tone across multiple brands and audience types
Attention to detail, strong time management, and a proactive mindset
Background in food, lifestyle, or agency work is a plus
What You’ll Get
The chance to shape the voice of some of India’s most exciting restaurant brands
A key creative role in a fast-paced, collaborative environment
Opportunities to lead campaigns and influence brand storytelling
A work culture that celebrates creativity, ideas, and good food