Senior Content Writer

Position Summary

This position reports to the Director of Marketing Operations and is responsible for ideation and creation of compelling, on-brand content. This person is responsible for maintaining a cohesive brand voice across all content, including website copy, emails, blog posts, social media, digital PR, product and service descriptions, as well as employee communications. 

The ideal candidate has a proven track record of producing messaging that increases engagement and drives intended actions. This position requires a high level of creativity, as well as the ability to use data-driven insights to write successful content. The successful candidate should also be detail-oriented and committed to meeting tight deadlines.  Must be able to effectively collaborate with others within the marketing department, external agency partners and internal departments. 

Job Responsibility

• Create compelling copy designed to resonate with designated target audiences resulting in performance-driven metrics (leads, new customers, reactivations)
• Research and understand target audiences’ mindsets and behaviors, as well as establish an intimate knowledge of the various company’s brands, products and services.
• Work with marketing team to develop advertisements
• Collaborate with internal teams and external partners from concept development to delivery of final product
• Collaborate with external partners to create and optimize website content to capitalize on content opportunities identified through keyword research, competitor analysis, industry research, content mapping, Search Engine Optimization best practices, customer feedback/research and other types of content analysis
• Create and manage content marketing calendars in collaboration with ad agency and Supervisor
• For content marketing tactics, coordinate with marketing, ad agency and design teams to ensure that content is presented for best user experience using illustration and animation, where applicable
• Ensure all-around consistency, accuracy, and adherence to style and brand standards across all content
• Manage multiple projects with tight deadlines and deliver accurate, effective content by established deadlines
• Post content to Content Management Systems, Social Management Platform, Press Release News Wires as needed
• Stay current on marketing/advertising best practices, latest content marketing trends, and techniques for creating effective and engaging copy focused on superior UX/CX
• Work with internal teams to generate employee-facing content that drives engagement

Job Responsibilities Cont.

Education Required

BA/BS degree, in English or related field or equivalent experience.

Experience Required

• 3+ years’ experience writing in agency or corporate environment.

• Experience in writing ads, blogs, ecommerce websites, SEO content, press releases, social marketing, and email marketing
• Proficient in Word and PowerPoint, Content Management Systems (preferably Drupal or Contentful), and Social Management Platform
• FinTech experience a plus

Knowledge Required

• Ability to communicate and collaborate effectively with internal and external teams
• Ability to create and generate creative, effective content under tight deadlines
• Excellent researching skills
• Sharp attention to grammar, spelling, punctuation and adherence to brand guidelines
• Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products

Physical Requirements

Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.

Competencies

Travel

None

Attire

Business Casual

Other

Must be eligible to work in the USA and able to pass a background check.