Senior Content Writer

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 1200000 (ie INR 10-12 LPA)

Min Experience: 5 years

Location: Bengaluru

JobType: full-time

We are seeking a highly skilled Senior Content Writer with 5–6 years of experience who blends creativity with strategic thinking. The ideal candidate is a storyteller at heart—someone who can transform ideas into powerful narratives that influence perception, evoke emotion, and strengthen brand voice across various communication channels. This role requires versatility across formats, from immersive long-form content to sharp, conversion-focused copy.

Key Responsibilities

Long-Form & Editorial Content

• Create well-researched and engaging long-form content including articles, guides, blogs, and category explainers.
• Develop structured, narrative-driven pieces grounded in clarity, accuracy, and SEO best practices.
• Produce thought-leadership pieces and high-impact brand storytelling content.

Product & E-Commerce Content

• Craft compelling product descriptions, feature-benefit narratives, and category-level copy to drive conversions.
• Ensure all product content aligns with brand tone, style systems, and SEO standards.
• Collaborate with product, merchandising, and design teams to bring product stories to life.

Brand & Marketing Copy

• Write high-quality content for website pages, landing pages, emails, social media, and digital marketing campaigns.
• Contribute to campaign messaging, brand narrative development, and communication strategy.
• Maintain consistency and clarity across all consumer touchpoints.

Research, Strategy & Collaboration

• Conduct deep research on industry trends, consumer insights, and competitors.
• Utilize keyword research tools and SEO practices to increase content reach and performance.
• Work closely with cross-functional teams to execute cohesive content initiatives.
• Present ideas, content frameworks, and recommendations to stakeholders.

Requirements

• 5–6 years of professional writing experience across editorial, product, and marketing formats.
• Exceptional command of English (UK preferred), with strong storytelling, grammar, and structural skills.
• Proven experience creating content across varied formats including product copy, long-form articles, and brand communication.
• Ability to simplify complex topics through clear and compelling language.
• Understanding of SEO fundamentals and familiarity with keyword and content performance tools.
• Strong organizational and multitasking capability to manage projects and deadlines efficiently.
• Experience in D2C, lifestyle, jewellery, luxury, fashion, or e-commerce domains is highly preferred.