Job Title: Senior Content Strategist (Copywriter)
Work Timings: 10:15 am - 7:15 pm
Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)
Location: Lower Parel, Mumbai (5 minutes from Railway Station)
Reports to: Brand Manager
Work Mode: 100% Work from Office
Age Criteria: Upto 30 years
At IIDE, we are committed to fostering a supportive and innovative work environment that encourages professional growth and meaningful contributions. As a leader in digital education, we offer competitive salaries and ample opportunities for career advancement. Join us and be a part of a forward-thinking team shaping the future of brand communication.
As the Senior Content Strategist (Copywriter) at Lower Parel, Mumbai, you will spearhead our storytelling efforts, crafting impactful content that resonates with our audience. You will play a vital role in maintaining the brand’s voice and collaborating with teams to create compelling campaigns across various platforms.
Develop engaging, brand-aligned copy for social media, websites, email campaigns, and ads.
Write copy for offline branding materials such as brochures, collaterals, posters, and banners.
Collaborate with design and marketing teams to conceptualize and execute creative campaigns.
Ensure content aligns with brand guidelines and resonates with target audiences.
Conduct research to ensure content relevance, accuracy, and impact.
Analyze campaign performance and optimize content strategies for better engagement.
Experience: 3–4 years of copywriting experience, preferably in an agency setting working across multiple brands.
Technical Skills: Strong command of English with exceptional storytelling and content creation abilities.
Industry Knowledge: Familiarity with digital marketing trends and social media platforms.
Attention to Detail: Ability to simplify complex ideas into clear, engaging messages.
Team Collaboration: Proven experience working collaboratively with cross-functional teams.
Project Management: Ability to handle multiple projects, meet deadlines, and thrive under pressure.
Creative Strategy: Experience in crafting content strategies tailored to different platforms.
Brand Development: Experience maintaining and enhancing a brand's tone of voice.
Performance Optimization: Understanding of analyzing and improving content performance metrics.
Innovation: Ability to introduce fresh, creative ideas for campaigns and content.
Adaptability: Capacity to adjust to dynamic environments and changing priorities.
If you’re a creative thinker with a passion for storytelling and brand communication, we’d love to hear from you. Apply today to be part of our journey to redefine the future of digital education.