Senior Consultant, Digital and Paid Media Analyst (SEO, GEO, Paid)

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

We’re looking for a digital specialist with experience in paid media, SEO, and GEO. 

Reporting to our Senior Director, Digital, the Digital/Social & Influencer Analyst will play a key role in supporting digital research, planning, and paid media solutions for our clients. This role will be responsible for helping to plan, implement, manage, and report on organic and paid media performance as well as SEO and GEO.  

Based in Toronto, you will work within our Digital team, working closely with our practice teams and consultants across Canada to execute digital paid media across social, programmatic, and search.   

The role is perfect for a digital marketing native, someone who has 4-6 years’ experience working hands-on within the social advertising platforms – including Meta, TikTok, LinkedIn, and Google. They will have a proven ability to manage the end-to-end planning and optimization process. They will be responsible for supporting a range of clients and sectors—such as, Consumer, Health, Tech, Public Affairs, and Energy—with a variety of objectives.  

Here’s what you’ll be doing:

You will be responsible for supporting our sector teams and clients throughout the end-to-end campaign management process, including:  

• Research and development of paid media, SEO and GEO plans 
• Performance analysis and reporting for social, content, and digital paid media performance 
• Management and/or QA of paid media campaign creation and set-up process for social and digital paid campaigns
• On-going monitoring, analysis, and optimization of campaign activity
• Supporting budget reconciliation and finance management, as required
• Maintain knowledge of industry best practices and new technologies  

What you’ll need to get here: 

• 4-6 years + of hands-on experience setting up, managing and optimizing digital media campaigns for brands – particularly on paid digital and social platforms
• SEO and GEO experience
• Agency-side experience is preferable, but in-house experience is also valuable
• Experience managing digital public affairs campaigns an asset
• In-depth experience across social platforms – Facebook/Instagram, TikTok, LinkedIn, SEM, and YouTube (and Google Ads more widely)
• Web Analytics capabilities is a plus, especially knowledge of GA4 and unpacking acquisition trends
• Any experience in other areas of digital media (programmatic, paid search, affiliates, SEO) is preferable, as is any experience in traditional media channels  
• High attention to detail
• Experience delivering client service excellence
• Capability to problem solve; Have a highly numerical and analytical approach 

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