Search Engine Optimization (SEO)

Full job description

Key Responsibilities:

• On-Page SEO:
• Conduct keyword research to identify high-value keywords and optimize website content.
• Optimize meta tags, titles, headings, URLs, and images for search engines.
• Conduct and implement SEO audits to improve site performance and ensure it meets SEO best practices.
• Collaborate with the content team to create SEO-friendly content that ranks well on search engines.
• Off-Page SEO:
• Manage and develop backlink-building strategies to improve domain authority.
• Develop and manage outreach campaigns to acquire quality backlinks.
• Monitor competitor backlinks and adjust strategies accordingly.
• Technical SEO:
• Conduct technical SEO audits to identify issues affecting site rankings (broken links, crawl errors, etc.).
• Work with developers to implement site improvements, such as improving site speed and mobile-friendliness.
• Manage and optimize sitemaps, robots.txt, and other technical elements for better indexing.
• Performance Monitoring & Reporting:
• Use SEO tools (like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) to track website performance and organic traffic.
• Monitor rankings, website traffic, and other key SEO metrics to report on progress.
• Provide insights and recommendations to improve website performance and SEO results.
• Content Strategy:
• Assist in planning and creating content that is optimized for SEO and aligns with the target audience.
• Collaborate with content writers to ensure content is optimized for SEO (keyword usage, internal linking, etc.).
• Stay Updated:
• Keep up with the latest SEO trends, algorithm updates, and best practices.
• Recommend and implement new strategies to improve SEO performance based on industry trends.
• Collaboration:
• Collaborate with other departments (e.g., social media, PPC) to align SEO strategies with broader marketing initiatives.
• Communicate effectively with team members to ensure SEO efforts align with business goals.