Search Engine Optimization (SEO)

Company OverviewAnalytix Fintech International Pvt Ltd is positioned in the financial services industry, providing diverse solutions as business consultancies. The company excels in IT-related support, including e-tendering and the development and reselling of tax filing software. Headquartered in Ernakulam, Analytix supports businesses at various stages with a dedicated team of 51-200 employees. For more information, visit their website at Analytix.org.

Job OverviewAnalytix Fintech International Pvt Ltd is seeking a Junior Search Engine Optimization (SEO) Specialist to join our full-time team in Ernakulam. The ideal candidate will possess a minimum of 1 year of experience in SEO and will play a key role in enhancing our online presence through strategic optimization practices. This role demands a solid understanding of both keyword research and technical SEO.

• Qualifications and SkillsKeyword Research (Mandatory skill): Ability to identify target keywords to drive the most valuable traffic effectively.
• Technical SEO (Mandatory skill): Proficiency in optimizing website architecture, crawlability, and site speed to enhance rankings.
• On-Page Optimization: Experience in optimizing website elements including meta tags, headers, and images for improved performance.
• Link Building: Capability to devise and implement strategies for acquiring high-quality backlinks that enhance site authority and search ranking.
• Content Strategy: Skilled in developing engaging content that meets search intent and supports broader SEO goals.
• Analytics: Competence in utilizing analytical tools to track and measure performance, providing actionable insights.
• HTML/CSS: Basic understanding of HTML/CSS for implementing changes and troubleshooting website issues.
• Local SEO: Expertise in optimizing for location-based searches to increase visibility in local search results.

• Roles and ResponsibilitiesConduct thorough keyword research to guide content creation and enhance organic search visibility.
• Develop and execute SEO strategies that align with business objectives and improve overall search rankings.
• Performs technical SEO audits and make recommendations for optimizations and improvements.
• Collaborate with content creators to ensure all content is optimized for keywords and aligns with search trends.
• Track, report, and analyze website analytics and SEO campaigns, providing insight and suggestions for improvement.
• Work on link-building activities to establish and increase website authority and visibility.
• Optimize webpages for maximum speed and accessibility for both desktop and mobile users.
• Stay updated with the latest SEO trends, search algorithm updates, and new technologies.