SEO Strategy & Execution:
Develop and implement comprehensive SEO strategies to increase organic traffic, improve search rankings, and drive conversions across various digital platforms.
Conduct keyword research, competitive analysis, and audit existing content to ensure alignment with SEO best practices.
Plan and manage on-page and off-page SEO campaigns, including content optimization, link building, and technical SEO improvements.
Content Optimization:
Work closely with the content team to ensure all digital content is optimized for search engines, targeting relevant keywords, user intent, and search trends.
Oversee content audits, making recommendations for improvements to increase organic visibility and engagement.
Technical SEO:
Conduct regular website audits to identify and resolve technical issues impacting search rankings (e.g., crawl errors, site speed, mobile-friendliness, etc.).
Collaborate with the development team to implement technical SEO improvements, such as schema markup, URL structure, and meta tags optimization.
Analytics & Reporting:
Track and measure SEO performance using tools such as Google Analytics, Google Search Console, and third-party SEO tools (e.g., SEMrush, Ahrefs).
Prepare and present regular reports on key performance indicators (KPIs), including organic traffic, keyword rankings, and conversion metrics.
Use data insights to refine strategies and drive continuous improvement.
Cross-Functional Collaboration:
Collaborate with marketing, content, design, and development teams to ensure SEO strategies are integrated into overall marketing campaigns.
Advise on SEO best practices for paid search (PPC), email marketing, and social media.
Stay Updated on SEO Trends:
Stay current with industry changes, search engine algorithm updates, and emerging SEO technologies.
Continuously optimize strategies to align with the latest SEO trends and best practices.
Training & Mentorship:
Mentor junior team members and provide training on SEO best practices, tools, and strategies.