SAAS B2B Performance Marketing Specialist

About the Opportunity
A fast-scaling performance-driven marketing agency operating across India, we partner with D2C brands, SaaS startups, and e-commerce players to scale user acquisition, retention, and ROI through data-led campaigns. Our team thrives on real-time optimization, platform mastery, and creative testing — turning ad spend into measurable growth. We’re hiring a Performance Marketing Specialist to own high-impact campaigns on Meta, Google, and emerging platforms.

Role & Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta Ads, Google Ads, and programmatic platforms to hit CAC, ROAS, and LTV targets.
• Build audience segments, A/B test creatives, landing pages, and bidding strategies based on performance data and user behavior.
• Monitor and report campaign metrics daily — CPAs, CTRs, impressions, conversions — and pivot budgets for maximum ROI.
• Collaborate with creative and content teams to produce high-converting ad assets tailored to platform best practices.
• Integrate UTM tagging, Google Analytics 4, and MMP tools (e.g., AppsFlyer, Branch) to track funnel performance and attribution.
• Stay ahead of platform algorithm updates and emerging ad trends to recommend scalable, testable growth strategies.

Skills & Qualifications

• Must-Have
• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• UTM Tracking
• Facebook Pixel
• A/B Testing
• CRM Integrations (e.g., Klaviyo, Mailchimp)
• Excel or Google Sheets for data analysis

• Preferred
• TikTok Ads experience
• AppsFlyer or Branch integration
• Basic SQL or Looker Studio for advanced reporting

Benefits & Culture Highlights

• Fast-paced, meritocratic environment where your impact directly moves revenue needles.
• Access to cutting-edge tools, weekly platform training, and real-time performance dashboards.
• Hybrid/remote flexibility after probation + performance bonuses tied to campaign ROI.