JOB DESCRIPTION: Amazon PPC Virtual Assistant

Role Overview The Pay-Per-Click (PPC) Virtual Assistant is responsible for managing and optimizing Sponsored Product campaigns on Amazon to maximize return on investment (ROI). This role involves developing paid search strategies, selecting high-performing keywords, adjusting bids, and analyzing campaign performance to drive sales and profitability. The ideal candidate has a strong analytical mindset, is proficient in data analysis, and possesses proven experience with Amazon’s advertising platform.

Hourly Rate: TBD

KEY RESPONSIBILITIES

• PPC Campaign Management: Handle all day-to-day operations and tasks for Sponsored Product campaigns on Amazon.
• Strategy Development: Participate in forming effective paid search strategies based on historical data and market trends.
• Campaign Execution & Optimization: Launch and optimize various PPC campaigns to ensure peak performance.
• Keyword & Targeting: Lead keyword selection processes and refine audience targeting.
• Budget & Bid Management: Monitor campaign budgets and actively adjust bids to improve ROI and lower ACOS.
• Performance Tracking & Analysis: Track Key Performance Indicators (KPIs) to assess performance and pinpoint issues immediately.
• Platform & Vendor Relations: Maintain partnerships with PPC ad platforms and vendors.
• Fraud Prevention: Monitor for and mitigate the risk of click fraud.

LINE OF BUSINESS (LOB)

Pay-Per-Click (PPC) Campaign Management, focused on optimizing paid search strategies for Amazon Sponsored Products.

• Specializations: Campaign Operations, Strategy Development, Keyword & Targeting, Budget & Bid Management, Performance Tracking, Fraud Prevention.
• Focus Areas:
  • Managing and optimizing daily operations of Amazon PPC campaigns.
  • Developing and executing effective paid search strategies.
  • Analyzing performance metrics and adjusting bids for optimal ROI.
  • Maintaining relationships with advertising platforms and vendors.
  • Protecting ad spend through fraud prevention.

QUALIFICATIONS

Location: Must be residing within the Philippines.

• Experience: Minimum of 2 years of hands-on experience managing Amazon PPC campaigns is required.
• Finance Background: A background in Finance (6 months to 1 year) is a strong plus.
• Technical Knowledge: In-depth understanding of Amazon Seller Central and Advertising Console.
• Excel Proficiency: Proficient in MS Excel or Google Sheets (advanced knowledge of formulas is required).
• Analytical Skills: Strong mathematical and analytical abilities; able to interpret complex data sets.
• Language: Fluent in English, both written and spoken.
• Soft Skills: Strong time-management skills, ability to meet deadlines, and good character.
• Availability:
  • Must be willing to work a graveyard shift.
  • Available for full-time work.
  • Willingness to undergo training and adapt to new processes.
  • Must be a Filipino-resident

SYSTEM REQUIREMENTS

Main Device:

• Processor: Core i3 or Ryzen 3 and above (5th Gen) or AMD equivalent.
• RAM: 8 GB and above
• Storage: 112 GB
• Internet Connectivity: 20 MBPS and above (both for Download and Upload Speed)
• Note: The use of mobile phones or tablets is not accepted.

Backup Device:

• Processor: Core i3 or Ryzen 3 and above (5th Gen) or AMD equivalent.
• RAM: 8 GB
• Storage: 112 GB
• Internet Connectivity: 20 MBPS and above (both for Download and Upload Speed)
• Note: The use of mobile phones or tablets is not accepted.