JOB DESCRIPTION

The Pay-Per-Click Virtual Assistant is responsible for managing and optimizing Sponsored Product campaigns on Amazon to maximize return on investment (ROI). This role involves developing paid search strategies, selecting high-performing keywords, adjusting bids, and analyzing campaign performance to drive sales and profitability. The ideal candidate has a strong analytical mindset, is proficient in data analysis, and has a keen understanding of Amazon’s advertising platform.

KEY RESPONSIBILITIES

• PPC Campaign Management: Handle all day-to-day operations and tasks for Sponsored Product campaigns on Amazon.
• Strategy Development: Participate in forming effective paid search strategies.
• Campaign Execution & Optimization: Launch and optimize various PPC campaigns for performance.
• Keyword & Targeting: Be involved in keyword selection and audience targeting.
• Budget & Bid Management: Monitor campaign budgets and adjust bids to gain better ROI.
• Performance Tracking & Analysis: Track Key Performance Indicators (KPIs) to assess performance and pinpoint issues.
• Platform & Vendor Relations: Maintain partnerships with PPC ad platforms and vendors.
• Fraud Prevention: Find ways to reduce the risk of click fraud.

LINE OF BUSINESS (LOB)

• Pay-Per-Click (PPC) Campaign Management, focused on optimizing paid search strategies for Amazon Sponsored Products.
• Specialized in (e.g., Campaign Operations, Strategy Development, Keyword & Targeting, Budget & Bid Management, Performance Tracking, Fraud Prevention)
• Focus Areas:
  • Managing and optimizing daily operations of Amazon PPC campaigns.
  • Developing and executing effective paid search strategies.
  • Analyzing performance metrics and adjusting bids for optimal ROI.
  • Maintaining relationships with advertising platforms and vendors.
  • Protecting ad spend through fraud prevention.

QUALIFICATIONS

• With a background of 6 months to 1 year in Finance is a plus.
• General understanding of Amazon PPC.
• Proficient in MS Excel or Google Sheets (knowledge of formulas is required).
• Strong mathematical and analytical abilities.
• Fluent in English, both written and spoken.
• Strong time-management skills and the ability to meet deadlines.
• With good character and willing to work on a graveyard shift is a plus.
• Willingness to undergo training and adapt to new processes.
• Available for full-time work.

SYSTEM REQUIREMENTS

Main Device:

• Processor: Core i3 or Ryzen 3 and above (5th Gen) or AMD equivalent. The use of mobile phones or tablets is not accepted.
• RAM: 8 GB and above
• Storage: 112 GB
• Internet Connectivity: 20 MBPS and above (both for Download and Upload Speed)

Backup Device:

• Processor: Core i3 or Ryzen 3 and above (5th Gen) or AMD equivalent. The use of mobile phones or tablets is not accepted.
• RAM: 8 GB
• Storage: 112 GB
• Internet Connectivity: 20 MBPS and above (both for Download and Upload Speed)

Note: The use of mobile phones or tablets is not accepted for this role.