Remote | Performance Marketing Manager — $50–$90/hour

We are sharing a specialised part-time consulting opportunity for experienced performance marketing professionals with hands-on expertise in paid acquisition, campaign optimisation, budget allocation, funnel analysis, lead generation, and digital advertising performance.

This role focuses on designing and evaluating realistic paid marketing environments that reflect the tools, data, workflows, and judgement calls encountered in professional growth and acquisition teams. Selected experts will create authentic scenarios, define expected outcomes, review completed work, and establish standards that distinguish strong performance marketing judgement from plausible but ineffective approaches.

Key Responsibilities

Performance Marketing Scenario Design

• Develop realistic tasks based on paid acquisition work you have personally performed
• Define the underlying performance issue and the decision a strong practitioner should reach
• Create scenarios involving incomplete, conflicting, or messy campaign and funnel data
• Ensure tasks require genuine professional judgement rather than simple information retrieval
• Design challenges that reflect real-world performance marketing workflows

Paid Acquisition Strategy

• Develop and evaluate scenarios involving paid customer acquisition
• Assess channel strategy, campaign structure, targeting, bidding, and optimisation decisions
• Review acquisition performance against commercial objectives
• Identify weak assumptions, inefficient approaches, or missed opportunities
• Apply hands-on judgement grounded in personally managing paid media programmes

Campaign Performance Diagnosis

• Analyse campaign performance across advertising platforms
• Identify drivers of changes in spend, traffic, conversion, and acquisition efficiency
• Distinguish meaningful performance issues from normal variation
• Evaluate proposed corrective actions and optimisation priorities
• Assess whether conclusions are adequately supported by available campaign data

Budget Allocation & Optimisation

• Review budget allocation across campaigns, audiences, channels, or objectives
• Evaluate trade-offs between growth, efficiency, scale, and marginal performance
• Assess whether spend should be increased, reduced, or redistributed
• Identify inefficient budget allocation or unsupported investment decisions
• Evaluate recommendations using practical performance marketing judgement

Funnel & Pipeline Analysis

• Develop and evaluate scenarios involving conversion funnels and downstream pipeline performance
• Diagnose where acquisition performance is weakening across the customer journey
• Review lead quality, conversion rates, handoffs, and downstream outcomes
• Identify gaps between advertising performance and actual business results
• Evaluate recovery strategies based on available funnel and pipeline evidence

Lead Recovery & Account-Based Marketing

• Review scenarios involving underperforming lead generation or pipeline segments
• Assess recovery strategies for stalled or low-performing acquisition programmes
• Evaluate account-based marketing decisions where relevant
• Review targeting, prioritisation, and resource-allocation choices
• Identify recommendations that do not align with available commercial data

Web & Pricing Journey Optimisation

• Evaluate landing pages, website journeys, and conversion paths supporting paid acquisition
• Review customer movement from ad engagement through web and pricing experiences
• Identify friction points or weaknesses affecting conversion
• Assess proposed experiments or journey improvements
• Evaluate whether recommendations appropriately connect advertising and on-site performance

Advertising Platforms & Analytics

• Work with workflows modelled on Google Ads, Meta Ads, and Google Analytics 4
• Review campaign, audience, conversion, and behavioural data
• Reconcile advertising-platform reporting with web analytics
• Identify discrepancies, attribution issues, or misleading interpretations
• Evaluate whether campaign decisions appropriately reflect available performance data

Marketing Systems & Workflows

• Work with simulated environments containing realistic email, storage, CRM, project management, social media management, web analytics, SEO/AEO, advertising, CMS, product analytics, and customer-support information
• Specify the documents, dashboards, personas, and tool states required for authentic performance marketing scenarios
• Evaluate multi-step workflows spanning several marketing systems
• Identify missed dependencies, inconsistent data, or execution failures
• Assess whether proposed actions appropriately reflect information from multiple sources

Reference Answers & Evaluation Criteria

• Write or review reference solutions for paid growth and performance marketing scenarios
• Define clear criteria separating strong professional responses from plausible but incorrect ones
• Establish standards for diagnosis, prioritisation, budget allocation, optimisation, and execution
• Explain why particular marketing decisions are stronger or weaker
• Ensure evaluation criteria reflect realistic performance marketing practice

Quality Review & Evaluation

• Review completed scenarios and evaluate proposed performance marketing decisions
• Assess diagnostic reasoning, prioritisation, trade-offs, planning, execution, QA, and reporting
• Evaluate work spanning multiple advertising, analytics, and marketing systems
• Identify missed issues, incorrect interpretations, or weak recommendations
• Provide clear written reasoning supporting evaluation decisions

Ideal Profile

• Hands-on professional experience in paid acquisition, performance marketing, or growth marketing
• Experience personally owning advertising budgets and performance results, rather than solely managing teams responsible for execution
• Strong understanding of paid media strategy, campaign optimisation, budget allocation, funnel analysis, and conversion performance
• Fluent with Google Ads
• Fluent with Meta Ads
• Strong working knowledge of Google Analytics 4
• Comfortable diagnosing performance across acquisition, web, and downstream conversion data
• Strong quantitative and commercial judgement when evaluating campaign decisions
• Clear written reasoning and ability to explain why a performance marketing decision is effective or ineffective
• Prior experience developing AI training environments, reinforcement-learning environments, or simulated business case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Comfortable working independently with structured evaluation frameworks and project guidelines

Engagement Details

• Part-time independent contractor engagement
• Fully remote
• Flexible scheduling based on project requirements
• Compensation: $50–$90/hour
• Work focuses on performance marketing, paid acquisition, campaign optimisation, funnel analysis, scenario design, and expert evaluation
• Applicants complete a short multiple-choice knowledge assessment specific to paid growth before review
• Projects may be extended, shortened, or concluded based on project needs and performance
• Work must be completed without using confidential or proprietary information belonging to any employer, client, institution, or other third party
• H1-B and STEM OPT support is unavailable for this engagement

About the Platform

This opportunity is available through 24-MAG LLC. We connect experienced professionals with remote consulting opportunities across technical, evaluation, and project-based workstreams.

By submitting this application, you acknowledge that your information may be processed by 24-MAG LLC for recruitment and opportunity matching in accordance with our Privacy Policy: https://www.24-mag.com/privacy-policy.