PPC Specialist
Boost Media GroupEssential Duties and Responsibilities:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid and organic search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing through split tests and other methods.
Perform ongoing keyword discovery, expansion and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Requirements
Minimum Qualifications (Education, Experience, Skills):
Minimum 3 years experience in PPC/SEM
Proven experience managing PPC campaigns across Facbook, Google, Yahoo and Bing ads
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools e.g, Google Analytics
Experience with bid management tools
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Google AdWords certified
Google Analytics certified
Required Skills:
Google Analytics
Creative Thinking
Organizing and Planning
Facebook Ads
Google Adwords
Sales and Marketing Knowledge