PPC Specialist

Job Introduction<\/b>
<\/h2>

A Performance Marketing Specialist<\/b> is responsible for driving measurable growth through data -driven digital advertising campaigns across platforms such as Google, Facebook, and Instagram<\/b>. This role focuses on optimizing campaign performance, managing budgets efficiently, and maximizing Return on Ad Spend (ROAS)<\/b>. The specialist leverages analytics, audience segmentation, and advanced ad tools to improve conversion rates while keeping customer acquisition costs low through continuous performance optimization.
<\/p>

Roles & Responsibilities<\/b>
<\/h2>

• Perform daily account management across Google Ads and other paid search platforms<\/b>
  <\/p><\/li>

• Understand client objectives and design strategies to exceed defined performance goals
  <\/p><\/li>

• Plan, recommend, and execute strategies related to:
  <\/p>

  • Campaign structuring
    <\/p><\/li>

  • Targeting and audience segmentation
    <\/p><\/li>

  • Creatives and ad formats
    <\/p><\/li>

  • Betas and new Google channel features
    <\/p><\/li><\/ul><\/li>

  • Prepare and present weekly and monthly performance reports<\/b>, including:
    <\/p>

    • Key metrics tracking
      <\/p><\/li>

    • Goal and revenue tracking
      <\/p><\/li>

    • Paid search performance insights
      <\/p><\/li><\/ul><\/li>

    • Monitor and manage web analytics dashboards<\/b> and reporting tools, identifying key optimization opportunities aligned with client goals
      <\/p><\/li>

    • Communicate regularly with internal teams and management on project progress, timelines, and results
      <\/p><\/li>

    • Collaborate with leadership to explain, refine, and modify strategic plans
      <\/p><\/li>

    • Stay updated on industry trends, competitive landscape, and product developments<\/b>
      <\/p><\/li>

    • Lead and present Monthly and Quarterly Business Review (MBR/QBR)<\/b> meetings showcasing business growth
      <\/p><\/li>

    • Support team growth<\/b>, including mentoring and planning personal development programs for team members
      <\/p><\/li><\/ul>

      Eligibility & Behavioral Competencies<\/b>
      <\/h2>

      • Tech graduate or MBA with hands -on experience in SEM and Paid Search (PPC)<\/b>
        <\/p><\/li>

      • Strong passion for search and digital marketing<\/b>
        <\/p><\/li>

      • Creative problem -solver with the ability to think strategically
        <\/p><\/li>

      • Excellent communication and interpersonal skills
        <\/p><\/li>

      • Quick learner with the ability to adapt to new industries and business models
        <\/p><\/li>

      • High levels of integrity, autonomy, and self -motivation
        <\/p><\/li>

      • Strong analytical, organizational, and end
        <\/p><\/li><\/ul>

        
        <\/div><\/span>