PPC Specialist

About Inhabit

 Inhabit.com.

About Blue Tent

Bluetent is a part of the Inhabit brand and is a top tier digital agency serving the vacation rental industry with a variety of solutions to help vacation rental companies grow their business through direct booking websites, channel management, and high quality digital and email marketing services. We are a group of travel enthusiasts who bring a passion for life to the work we do every day.

Job Description Summary

Bluetent is seeking an enthusiastic and experienced PPC Specialist to set up, manage, and optimize campaigns for our clients in the vacation rental industry. This role is remote and will have a portfolio of vacation rental manager clients (approximately 30-45 clients). The specialist is responsible for setting up, optimizing, and reporting on digital advertising (PPC) accounts. This position is primarily focused on Paid Search Ads within the Google and Microsoft Ads platforms. Digital advertising campaigns may also include Remarketing, Display, and YouTube advertising. This position consists of 30% budget allocation, client communication, and reporting, and 70% strategy, data analysis, implementation, and optimization.

What You’ll Do (Functions & Responsibilities)

• Set up and manage a variety of Google and Microsoft PPC, Display, and Remarketing accounts for ecommerce clients in the vacation rental vertical
• Maintain client relationships and implement digital advertising strategies using best practices and Bluetent’s advertising approach
• Ability to seamlessly manage multiple accounts and competing priorities, while paying attention to improving ROI and customer satisfaction
• Provide budget recommendations based on seasonality, search impression share, and client goals
• Analyze historical data and optimize for online revenue and maximizing conversions
• Provide monthly client report including an analysis of the data and recommendations, and participate in monthly calls with various clients to communicate results and strategy ideas
• Collaborate with team members on multi-channel marketing initiatives, with an understanding of how paid search fits into the digital marketing ecosystem

What We’re Looking For (Minimum qualifications)

• Minimum of 3 years at a digital agency in a client facing PPC role
• Experience setting up and managing campaigns end to end in Google Ads and Microsoft Ads is required
• Strong understanding of paid search advertising and its value as part of a client’s digital marketing mix
• Ability to interpret and analyze data in Google Analytics 4
• Have an aptitude for data analysis and problem solving
• Looker (formerly Google Data Studio) Reporting experience is a plus
• Ability to communicate via email, phone, and video chat effectively and confidently with clients
• Ability to multi-task with ease and handle competing priorities
• Excellent organizational skills
• Must be a team player that is also comfortable working independently
• A passion for digital marketing and the desire to help small ecommerce businesses in the vacation rental industry succeed

Type

• Full Time, Salaried, Exempt

Location

• Knoxville, TN (Hybrid) 

Benefits Include

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.