Monitor and administer web analytics dashboards, reports, and
key reporting tools.
Generate
weekly and monthly reporting for all major metrics, goals tracking, revenue
tracking, and other paid marketing initiatives on Google, Facebook, Linkedin
and other platforms.
Monitor
and evaluate search results and search performance across the major search
channels.
Improve
quality score and conversion rates via landing page optimization.
Execute
the generation of new paid search display campaigns, ad groups.
Develop,
implement and optimize paid search campaigns on Google AdWords, Facebook,
Re-marketing, and LinkedIn, and the ability to lead others in these tasks is
needed.
Requirements
Experience
in handling PPC campaigns for different industries like Education,
Entertainment, Real Estate, and E-commerce, would be preferred.
Experience
in data analysis and reporting using Google Analytics, Adwords Reports,
Facebook Ads Manager, and/or Google Data Studio.
Good
knowledge of overall digital marketing mixes such as SEO, Landing Pages,
Funnel, Marketing Automation, Social Media, and Content Marketing.
Working
knowledge of analytics tools (Google Analytics, Google Data studio, GTM, etc.)
Passion
for Branding, Marketing, Digital Media, and Internet marketing.
Outstanding
ability to think creatively to identify and resolve problems.