Padhai Help Pvt Ltd. aims to transform schools through technology by providing STEAM-based innovative Learning solutions like Robotics Lab, AI Lab, and Kindergarten solutions like Toy Library, Kinder Adda(Play Zone) and more. Supporting the sub-mission of the Government of India, Padhai Help also provides Atal Tinkering Lab establishment and provides trainers for the same.
We are seeking a highly skilled and motivated PPC (Pay-Per-Click) Specialist to join our dynamic marketing team. The PPC Specialist will be responsible for planning, implementing, and managing our PPC campaigns to drive traffic and conversions. The ideal candidate is analytical, detail-oriented, and possesses a deep understanding of PPC advertising platforms.
Roles and Responsibilities:
- Develop and execute PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
- Create detailed campaign strategies, including budget allocation, ad copy, targeting, and bid management.
- Provide recommendations for improvements based on PPC performance data
- Keep abreast of the latest PPC trends, tools, and best practices.
- Implement innovative strategies to stay ahead of the curve.
Qualifications:
- Bachelor's degree or higher in Marketing, Advertising, or related field
- 3-5 years of experience managing PPC campaigns, working with Google Ads, Google Analytics, Facebook Ads Manager, Twitter Ads, LinkedIn Ads, etc.
- Proven track record of successful online ads campaigns with high conversion rates, increased ROI, and lower cost per acquisition (CPA)
- Excellent data analysis and reporting skills using tools like Google Data Studio, Excel, etc.
- Strong understanding of SEO, SEM, and other online marketing tactics
- Experience with A/B and multivariate testing