Job Title: Senior PPC Manager / Performance Marketing Lead
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Company:<\/b> Zouma 
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Location:<\/b> Mohali, Sec 67 
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Role Overview
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Burger Boi is a fast -growing UK -based QSR franchise brand<\/b> with multiple outlets. Marketing Lead<\/b> to own and scale paid media performance<\/b> across national and local markets.
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This role focuses on driving store footfall, online orders, and franchise -level growth<\/b> through data -driven, high -impact paid marketing strategies.
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Key Responsibilities
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Paid Media Strategy & Ownership
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• Own the end -to -end paid media strategy<\/b> across:
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  • Google Ads (Search, Local, Performance Max, Display)
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  • Meta Ads (Facebook & Instagram)
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  • YouTube & Discovery (as applicable)
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  • Align paid media initiatives with brand campaigns, promotions, and franchise goals<\/b>
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  • Define and track performance KPIs<\/b> linked to revenue, orders, and store visits
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    Local & Franchise Performance Marketing (Core Focus)
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    • Plan and execute location -based PPC campaigns<\/b> for franchise outlets
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    • Build scalable frameworks for:
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      • “Near me” and local -intent searches
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      • Store -specific promotions
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      • New outlet launches
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      • Optimise campaigns for:
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        • Calls
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        • Directions
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        • Online orders
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        • Collaborate with SEO and local teams for full SERP dominance<\/b>
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          Campaign Execution & Optimisation
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          • Conduct keyword research, ad copy testing, and landing page alignment
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          • Implement advanced bidding strategies (tROAS, tCPA, Max Conversions)
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          • Manage budgets across:
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            • National vs local campaigns
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            • Brand vs non -brand
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            • Continuously A/B test to improve CTR, CVR, and ROAS<\/b>
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              Analytics, Reporting & ROI
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              • Track performance using:
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                • GA4
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                • Google Ads & Meta dashboards
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                • Call and store -visit conversion data
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                • Attribute paid performance to online orders and in -store actions<\/b>
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                • Prepare clear, actionable reports for management and franchise stakeholders<\/b>
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                • Identify insights and optimisation opportunities proactively
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                  Budget & ROI Management
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                  • Manage and optimise monthly ad budgets efficiently
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                  • Improve cost efficiency and reduce wastage at scale
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                  • Forecast performance for campaigns, launches, and seasonal peaks<\/b>
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                    Cross -Functional Collaboration
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                    • Work closely with:
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                      • Creative & content teams (ads, offers)
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                      • Web/tech teams (landing pages, tracking)
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                      • SEO & CRM teams (retargeting, lifecycle campaigns)
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                      • Guide or mentor junior PPC or marketing resources when required.
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                        Requirements<\/h3>

                        Must -Have
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                        • 5–8+ years of PPC / Performance Marketing experience
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                        • Proven experience managing high -budget campaigns<\/b>
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                        • Strong hands -on expertise in Google Ads and Meta Ads<\/b>
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                        • Experience working with multi -location or franchise businesses<\/b>
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                        • Deep understanding of local intent and conversion -focused advertising<\/b>
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                        • Strong analytical and optimisation skills
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                          Nice -to -Have
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                          • Experience in QSR, food delivery, retail, or hospitality<\/b>
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                          • Campaign experience focused on store visits, calls, and directions<\/b>
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                          • Exposure to CRM -driven retargeting and lifecycle marketing<\/b>
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                          • Experience with YouTube and Performance Max<\/b> for local brands
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                            Mindset We’re Looking For
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                            • Strategic yet hands -on
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                            • Data -driven and ROI -focused
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                            • Comfortable managing complexity across locations
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                            • Ownership -driven and growth -oriented
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                            • Strong balance of brand and performance thinking
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                              What Success Looks Like
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                              • Increased online orders and store footfall<\/b> through paid media
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                              • Improved ROAS and cost efficiency<\/b>
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                              • Scalable PPC frameworks for new franchise launches<\/b>
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                              • Clear visibility into store -level and campaign -level performance<\/b>
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                                Benefits<\/h3>

                                Be part of a rapidly expanding UK franchise brand<\/b>
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                                Own paid performance strategy end -to -end<\/b>
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                                High -impact role with direct business outcomes
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                                Opportunity to build scalable, long -term performance systems<\/b>
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