Job Title: PPC Expert/Specialist

About Zigsaw:

Zigsaw is India's Leading Professional Networking Platform.

Company Overview:

Zigsaw is a professional networking platform providing opportunities for job seekers to find jobs and for recruiters to identify and recruit the right talent. The company is known for its reliable and ethical services, and has been successful in bringing together employers and job seekers across India.

Role and Responsibilities:

As a PPC Expert/Specialist, you will be responsible for creating and managing flight booking campaigns across various platforms such as Google Adwords and Facebook. Your main responsibilities include designing content for campaigns, targeting specific audiences, understanding consumer behavior, measuring performance, and creating daily reports. You will also need to stay updated with digital marketing trends, changes in algorithms, and best practices, as well as possess strong analytical skills to analyze data and provide recommendations for improvements.

Candidate Qualifications:

• At least 3-4 years of experience in the travel industry
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Expert in email marketing
• Lead Generation, Paid Marketing, Re-targeting, Business Planning
• Social Media Marketing, Video Ads and Channel growth
• Calling and client conversion, Knowledge about the sales / Conversion funnel.

Required Skills:

• Repeated Paid Performance with low CPC and high CTR on the campaigns
• Expertise with creative designing tools and strategy-making for successful campaigns
• Ability to align PPC objectives with organizational goals