PPC Expert

Job Summary:

We are looking for an experienced and results-driven PPC (Pay-Per-Click) Expert to join our digital marketing team. The ideal candidate will have a strong background in managing and optimizing PPC campaigns across platforms, specifically Google Ads and Facebook Ads. You will be responsible for creating, implementing, and monitoring ad campaigns to ensure maximum ROI and achieving the company's marketing objectives.

Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads and Facebook Ads.
• Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance.
• Monitor and analyze campaign performance metrics to identify opportunities for improvement and maximize ROI.
• Perform ongoing A/B testing on ad creatives, landing pages, and targeting strategies to enhance conversion rates.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Collaborate with the content and design team to ensure ads align with brand and marketing goals.
• Develop strategies to improve click-through rates (CTR), conversion rates, and reduce cost-per-click (CPC) and cost-per-conversion.
• Provide detailed and insightful reports on campaign performance and recommend optimization strategies.
• Keep up-to-date with the latest PPC trends, Google and Facebook Ads policy changes, and best practices.
• Manage and optimize the budget for PPC campaigns, ensuring effective spending and cost control.

Requirements:

• Bachelor’s Degree (a must).
• Proven experience in PPC, with a strong focus on Google Ads and Facebook Ads (experience required).
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Hands-on experience with various bid management tools and analytics tools (e.g., Google Analytics).
• Strong attention to detail and ability to work independently as well as part of a team.