PPC Expert
FoxMarketeer Consulting
Full-time
On-site
Thane, Maharashtra, India
Job Title: PPC Expert (Google Ads & Meta Ads)
Location: Thane
Job Type: Full-time, On-site
Company: Leading Real Estate Agency, Thane
About the Company:
Our client is one of the leading real estate agencies in Thane, recognized for delivering top-notch projects and fostering a dynamic, growth-oriented work environment. We are currently seeking a highly skilled PPC Expert with a proven track record in managing Google Ads and Meta Ads campaigns, especially within the real estate sector.
Job Description:
As a PPC Expert, you will play a pivotal role in driving high-quality leads and ensuring the effective performance of advertising campaigns across multiple platforms. The ideal candidate should have in-depth knowledge of Google Ads and Meta Ads, and 2-3 years of hands-on experience managing PPC campaigns, particularly for real estate projects.
Requirements
- Campaign Management: Plan, create, and manage PPC campaigns across Google Ads and Meta Ads (Facebook, Instagram) platforms.
- Real Estate Focus: Drive high-quality leads for real estate projects by tailoring campaigns specifically for this sector.
- Optimization: Continuously monitor and optimize campaigns to ensure maximum ROI, using A/B testing, bid strategies, keyword research, and audience segmentation.
- Reporting & Analysis: Analyze campaign performance and prepare detailed reports on key metrics such as CTR, CPA, and conversion rates.
- Budget Management: Allocate and manage the advertising budget efficiently across campaigns to maximize impact.
- Landing Page Optimization: Collaborate with the design and development teams to create and optimize landing pages to improve ad relevance and conversion rates.
- Competitor Analysis: Conduct competitive analysis to stay updated on market trends and ensure the agencyβs campaigns outperform competitors.
- Ad Copywriting: Craft compelling ad copy and creative assets that resonate with the target audience and adhere to platform guidelines.
Qualifications & Skills Required:
- Experience: 2-3 years of proven experience in managing PPC campaigns for Google Ads and Meta Ads, with a focus on real estate projects.
- Certifications: Google Ads Certification (preferred but not mandatory).
- Analytical Skills: Strong analytical mindset with experience in using tools like Google Analytics, Google Tag Manager, and other reporting tools.
- Real Estate Expertise: Prior experience working with real estate clients is a must, with a deep understanding of the buyer journey in the real estate industry.
- Creative Thinking: Ability to create innovative ad strategies and copy that engage the target audience effectively.
- Technical Proficiency: Hands-on experience with PPC platforms, keyword tools, and audience targeting strategies.
- Communication: Strong verbal and written communication skills, with the ability to present complex campaign insights to stakeholders.
Benefits
- Competitive salary package
- Opportunity to work with one of Thaneβs leading real estate agencies
- Career growth and professional development in a dynamic work environment
- Collaborative and supportive team culture
Location:
This is an on-site role based in Thane. Candidates must be comfortable working from the office.