PPC Executive

Company Overview

Percoyo Private Limited, headquartered in Bangalore, is an industry leader in digital marketing, specializing in a wide range of services including PPC, SEO, SMM, and Google AdWords. The company has a robust team of 11-50 employees and also extends its expertise to software development and web design. Learn more at Percoyo Website.

Job Overview

We are looking for a PPC Executive to join our dynamic team at Percoyo Private Limited. This full-time position is based in Bangalore Urban and is ideal for freshers looking to build a career in digital marketing. The candidate will work on multiple PPC campaigns, focusing on optimizing strategies to improve performance.

Qualifications and Skills

• Proficiency in Google Ads is a must as you will be expected to manage extensive pay-per-click campaigns. (Mandatory skill)
• Experience with Google Analytics to analyze website traffic metrics is essential. (Mandatory skill)
• Strong ability in keyword research to identify opportunities and enhance campaign performance. (Mandatory skill)
• Familiarity with Facebook Ads to effectively strategize and implement ad campaigns to reach targeted audiences.
• Understanding of Bing Ads for a broader approach to pay-per-click advertising.
• Knowledge of conversion rate optimization to efficiently turn website visitors into customers or leads.
• Experience with A/B Testing to test different strategies and determine best practices.
• Competence in data analysis to interpret data and provide insights accordingly.

Roles and Responsibilities

• Create and manage PPC campaigns across various platforms, including Google and Bing.
• Conduct keyword research to select and bid on keywords that deliver the best ROI.
• Monitor and evaluate search results and performance across major search channels.
• Participate in forming effective paid strategies and implement campaign improvements.
• Collaborate with the creative team to generate compelling ad content.
• Evaluate campaign tracking and reporting according to predetermined KPIs.
• Identify market trends and insights to optimize spending and performance.
• Prepare and manage campaign budgets efficiently.