PPC/AdWords Manager

PPC/Adwords Manager

Responsibilities:

• Plan, execute, and optimize PPC campaigns across various platforms (Google AdWords, Bing, etc.).
  
• Monitor and analyze campaign performance to ensure objectives are met.
  
• Conduct keyword research and develop ad copy to improve ad relevance and quality score.
  
• Collaborate with the marketing team to align PPC strategies with overall marketing goals.
  
• Provide regular reports and insights on campaign performance to management.
  
• Manage and adjust budgets to maximize ROI.
  
• Conduct A/B testing of ad copy and landing pages to improve conversion rates.
  
• Stay updated with the latest trends and changes in PPC and SEM.
  

Requirements

Requirements:

• 5+ years of experience in PPC/Adwords management.
  
• In-depth knowledge of Google AdWords and other PPC platforms.
  
• Strong analytical skills and proficiency in using analytics tools such as Google Analytics and Google Data Studio.
  
• Excellent communication and project management skills.
  
• Ability to work under tight deadlines and manage multiple campaigns simultaneously.
  
• Experience with keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs.
  
• Proven track record of managing successful PPC campaigns and improving ROI.
  
• Strong understanding of A/B testing methodologies.
  
• Google Ads and Google Analytics certifications are a plus.
  

Skills Required:

• Google AdWords Expertise: Proficient in setting up, managing, and optimizing Google AdWords campaigns.
  
• Other PPC Platforms Knowledge: Experience with Bing Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms.
  
• Keyword Research: Ability to conduct comprehensive keyword research to identify high-performing keywords.
  
• Ad Copywriting: Crafting compelling ad copy that drives clicks and conversions.
  
• Analytics and Reporting: Proficiency in Google Analytics, Google Data Studio, and other reporting tools.
  
• Bid Management: Knowledge of manual and automated bid strategies.
  
• Landing Page Optimization: Understanding of how to create and optimize landing pages to improve conversion rates.
  
• Analytical Thinking: Strong problem-solving skills and the ability to make data-driven decisions.
  
• Attention to Detail: Ensuring accuracy in campaign setup and monitoring to avoid costly mistakes.
  
• Communication: Excellent verbal and written communication skills for creating reports and collaborating with the team.
  
• Project Management: Ability to manage multiple campaigns simultaneously and meet tight deadlines.
  
• Adaptability: Staying updated with the latest trends and changes in PPC and quickly adapting strategies.
  
• Collaboration: Working effectively with other team members, including marketing, design, and content teams.
  
• Excel Proficiency: Advanced skills in Excel for data analysis and reporting.
  
• Familiarity with CRM Systems: Understanding how PPC campaigns integrate with customer relationship management systems.
  
• Technical SEO Knowledge: Basic understanding of SEO principles that complement PPC strategies.