Performance Marketing Specialist

We are looking for a Performance Marketing Specialist who will be a part of HUL’s qComm team based at Mumbai HO. He/she will be responsible for running performance marketing campaigns across key qComm customers. The right candidate should be able to: Analyse large data sets and identify trends and insights Measure the right KPIs either directly or indirectly for on/off platform paid/organic activities Identify the levers of growth and optimize paid media plans to maximize sales output Manage and execute the experiment pipeline and codify learnings Distil audience cohorts & deploy them on applicable platforms to measure their relative performance KEY SKILLS REQUIRED: Must have experience in either –   Analytics Digital marketing or running customer acquisitions/retention campaigns for small start-ups Qualifications & Skill Requirements:  Proficiency in MS Excel, MS PowerPoint Preferably 2-4 years of work experience Paid platform management knowledge of platforms like Blinkit, Swiggy, Amazon (AMS), Flipkart, Google etc. will be preferred Collaboration and strong stakeholder management skills are a must. Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.