Performance Marketing Specialist

Role: Performance Marketing Specialist

Reports to Growth Head

Location: Bengaluru (HSR Layout)
Work Model: 5 Days (Work from Office)
Experience: 2–3 Years

Role Summary

We are looking for a hands-on Performance Marketing Specialist to drive customer acquisition and lead generation through paid digital channels. The ideal candidate should have experience planning, executing, and optimizing high-performing campaigns across Meta, Google, YouTube, and other digital platforms. This role requires strong analytical skills, ownership of campaign performance, and the ability to work closely with cross-functional teams in a fast-paced environment.

Key Responsibilities1. Performance Marketing Execution

• Plan, launch, and optimize paid marketing campaigns across Meta, Google, YouTube, and other digital channels.

• Drive customer acquisition and registrations through data-driven marketing initiatives.

• Manage audience segmentation, targeting, retargeting, and campaign scaling.

2. Campaign Performance & Optimization

• Monitor campaign performance, budgets, and key digital marketing metrics.

• Conduct A/B testing on creatives, audiences, and landing pages to improve campaign performance.

• Optimize campaigns to improve conversion rates, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

3. Analytics & Reporting

• Track and report campaign performance using relevant analytics and reporting tools.

• Measure KPIs including CPL, CPA, ROAS, conversions, and registrations.

• Generate actionable insights to improve marketing effectiveness.

4. Cross-functional Collaboration

• Partner with content, design, and product teams to create high-converting ad creatives and landing pages.

• Support CRM, email marketing, and marketing automation initiatives.

• Contribute to overall growth marketing strategies and campaign planning.

Qualifications & Requirements

• Bachelor's degree in Engineering, Marketing, Business, or a related field.

• 2–3 years of hands-on experience in Performance Marketing or Digital Advertising.

• Strong experience with Meta Ads Manager and Google Ads.

• Good understanding of tracking pixels, conversion attribution, and marketing funnels.

• Strong analytical mindset with experience using reporting and analytics tools.

• Experience in sports, fitness, consumer internet, events, or D2C businesses will be an added advantage.

What Success Looks Like (First 3–6 Months)

• Achieve customer acquisition and registration targets through scalable paid campaigns.

• Continuously improve campaign efficiency by optimizing CPA, CPL, and ROAS.

• Build and scale high-performing acquisition campaigns across multiple digital channels.

• Become a key contributor to the company's growth by delivering measurable marketing outcomes.