- Develop and execute data-driven SEA strategies across Google Ads and Microsoft Advertising to drive revenue and maximize ROI across European markets.
- Monitor and optimize campaign performance through testing, analysis, and continuous improvements across keywords, ads, and landing pages.
- Plan, execute, and scale Paid Social campaigns to achieve acquisition and engagement goals.
- Analyze campaign data, competitor activity, and market trends to generate insights and actionable recommendations.
- Collaborate cross-functionally with content, design, and analytics teams to ensure alignment with overall marketing objectives.
Performance Marketing Manager
CARFAX Europe
8 hours ago
Full-time
On-site
München, Bayern, Germany
Your tasks
As a Performance Marketing Manager at our headquarter in Munich, you will play a key role in driving and scaling our paid acquisition efforts across multiple European markets. Working closely with the performance and country marketing teams, you will develop, execute, and continuously optimize data-driven strategies for SEA (Google Ads, BING) and Paid Social (Meta) channels, with a strong focus on performance, efficiency, and growth. You will leverage advanced audience targeting, creative testing, automation and conversion-focused optimization.
Your profile
- 4+ years of experience in performance marketing, with hands-on expertise in Google Ads, BING and Meta ads.
- A strong, data-driven mindset eager to learn and adapt to new tools, platforms, and strategies in the evolving digital marketing landscape.
- Strong communication skills and a collaborative approach to working in cross-functional teams.
- Business proficiency in English is required and knowledge of an additional European language, preferably Polish, Spanish or Italian is a plus.
- Automotive background/passion is a big plus.
Why us?
- Work with a purpose and help creating a fair used car market for everyone
- A very pleasant atmosphere in an international team (27 nationalities) - we work together, we win together, no jerks allowed!
- We stand for diversity and inclusion in all its dimensions, we see it as a strength for our teams
- While having a beautiful office in the center of Munich, we offer flexible working options usually in a hybrid setting - join the free CARFAX Office Lunch on our Team Tuesdays!
- Great team events like our famous annual Hike Day and Christmas Party
Our benefits will promote your…
- Financials: Fully company-funded pension plan, life- and occupational disability insurance
- Health: Financial support for sports and wellness activities | Free counselling at life and wellbeing challenges
- Work-life Balance: Flexible and family-friendly working hours with additional days off for special occasions and volunteering | The possibility to work from abroad up to 2 months a year
How to apply
Are you ready to disrupt the way Europeans buy and sell used cars?
If so, take a detour from the daily grind and apply today including your CV, salary requirement and earliest possible starting date!
A cover letter is not required, but we are always happy about a few words telling us why our vacancy and company is interesting for you.
If so, take a detour from the daily grind and apply today including your CV, salary requirement and earliest possible starting date!
A cover letter is not required, but we are always happy about a few words telling us why our vacancy and company is interesting for you.
About us
CARFAX provides trusted information that helps millions of people to shop, buy, own and sell used cars with more confidence. Our flagship service is our Vehicle History Report, a curriculum vitae for used vehicles to solve the asymmetric information problem in the used car market. Our customers get access to an extensive multinational database consisting of +35 billion historical records related to over 1 billion cars in +20 countries across Europe and North America.
Today, we are a team of 100+ people in six European countries – while retaining a start-up feeling including flat hierarchies and flexible decision-making processes.
Today, we are a team of 100+ people in six European countries – while retaining a start-up feeling including flat hierarchies and flexible decision-making processes.